THE STARTER BRAND LAUNCHES NEW HERITAGE INSPIRED FOOTWEAR COLLECTION
Starter, the premium athletic brand established in 1971 and owned by Iconix International is launching a new footwear collection. The Starter brand has always been a pioneer in the fusion of fashion and sports; it the brand enters the footwear category leveraging 50 years of equity, originality, and authenticity. Starter is one of the original brands to recognize that sport is more than the team; it’s a state-of-mind, shared spirit, and a life-long bond. This ideal defines their heritage and shapes the brand today.
Nodding to both retro and athletic-inspired design, the collection will hook back to the Starter brand’s favorite fan gear. The collection consists of 6 silhouettes. The LFS1 launches in December, with the expanded collection launching early Spring 2023. Additional silhouettes include the Breakaway 88 Low and Mid, Tradition 71 Hi and Low, and the Team Trainer 92 Low. The styles range from genuine leather to colorful canvas uppers, all featuring mesh lining and durable rubber outsoles for all-day comfort. Colorways match back to the classic and core team colorways of Starter’s iconic satin jackets to create a head-to-toe hookup.
The LFS1 is currently available at Starter.com, and select retailers including Eblens, Athletes Foot, WSS, Superior, Cool Jays, Strike, Sports City, and House of Style. They will retail between $50 – $85.
HERITAGE SNEAKER BRAND PONY CELEBRATES ITS 50th ANNIVERSARY WITH A LIMITED-EDITION SHOE LAUNCH
PONY, the iconic premium athletic brand owned by Iconix International Inc., is back on the scene in time for its 50th Anniversary with the launch of a new sneaker. The special anniversary shoe will be a limited-edition re-release of the M-100 style in white and gold. With this drop, the PONY brand will relaunch onto the sneaker scene bringing their rich history and authority in the sports and fashion world back to the streets.
The timing coincides with Iconix’s new multi-year licensing agreement with Genesco Inc. to be the exclusive U.S. and Canadian footwear licensee for the PONY brand. Genesco, a Nashville-based footwear focused specialty retailer and branded company, has been a leader in the footwear industry for more than 95 years. With a reputation for producing high quality, innovative styles with a sharp attention to detail, Genesco has produced footwear for many top brand names, such as Levi’s, Dockers, and Bass.
“We look forward to our continued relationship with Genesco as we partner together on PONY’s exciting relaunch into the marketplace in time for their 50th Anniversary,” said Robert Galvin, Chief Executive Officer at Iconix International, Inc. “PONY has been part of the sports and fashion landscape for five decades, relaunching the brand will allow us to capitalize on the growing consumer demand for sport heritage brands.”
PONY began in 1972 and has always been synonymous with not just the game but ingrained in the popular cultural landscape. The brand’s roots and energy remain the same as they continue to disrupt the sneaker industry and evolve style. The PONY brand has a real heritage and story, recognized as one of the world’s most respected and credible sneaker and lifestyle brands. Pony stands for “when sports are more than just a game.”
Originally released in 1988, the M-100 was born on the court but raised on the streets of New York City. The silhouette offers a dynamic silhouette with a cross-training aesthetic. It features genuine leather upper with gold accent details that nod to the brand’s “Golden Anniversary”. The retro style is inspired by PONY’s authentic heritage as it takes the brand into the next 50 years. Additional colorways of the M-100 hi and low will be released early Spring 2023.
The M-100 drops Thursday, December 15th and will be available at Pony.com with a retail price of $240.
STARTER TEAM UP WITH TY MOPKINS ON LIMITED-EDITION HOLIDAY CAPSULE
Starter, the premium athletic brand established in 1971 and owned by Iconix International, has again teamed up with fashion and lifestyle manager, Ty Mopkins, to design an exclusive collection to celebrate the holidays. The collection consists of a hookup of a classic Starter Jacket and launch of the LFS-1 sneaker, all in festive red and white colorways. This limited-edition holiday pack will sure to be a hot item on Santa’s list.
The jacket will be available in 2 limited styles and will all feature the authentic Starter patch as well as an exclusive Ty Mopkins patch. The satin white body with red sleeves style affectionately named the “Candy Cane” will feature select NBA, MLB and NFL team logo’s executed in patent leather, the perfect match back to the collab’s LFS-1 shoes. The “Candy Cane” jacket will be available at select specialty retailers throughout the US. The Iconic Red Satin jacket with white quilted lining will feature select MLB teams in a special holiday-themed font and will be released exclusively at Foot Locker and Starter.com. The jackets will retail for $200 and $220, respectively.
The Starter x Ty Mopkins LFS-1 features a special “Santa sack” filled with a variety of shoelaces to give your LFS-1 custom looks all holiday long. A heritage low-cut silhouette gives a clean, streamlined look featuring genuine patent leather, a bold rubber outsole, lace-up closures, and secondary red and white laces for the ultimate holiday look. The shoes will be available exclusively at Starter.com and will retail for $100.
“We wanted to bring some excitement to retail with this Christmas release and give our supporters something different in the market like we have done so many times before with special releases. We will continue to raise the bar and celebrate sports license apparel by simply looking for the star” — Ty Mopkins.
Mopkins has collaborated with many prominent brands such as Nike, Adidas and New Era to add his unique touch to limited releases for the past several years. As a pillar for the city of Detroit, Mopkins continues to constantly give back to the community.
BUFFALO DAVID BITTON CELEBRATES 50 YEARS OF DENIM
Iconic denim and fashion brand Buffalo David Bitton announces its 50th-anniversary collection in celebration of decades of legendary craftsmanship and performance. With over 50 years of emblematic denim styles under their belt, Buffalo David Bitton is leaving its mark by melding vintage style with modern trends.
The Buffalo David Bitton brand’s 50th-anniversary collection highlights the history of the brand, looking back on the iconic vintage design elements made popular in the 80s and 90s whilst adding in a mix of new contemporary elements. The collection features denim and sportswear, highlighting timeless washes, the softest fabrics, and a sustainable environmental promise.
“Buffalo David Bitton has always been a brand rooted in providing its customer with the perfect pair of jeans and this season we celebrate a milestone with our golden anniversary” said Andie Lipton, Senior Vice President of Marketing and Communications at Buffalo David Bitton. “Our jeans have been at the forefront of style for decades and our 50th anniversary celebration is a great time to honor the brand’s history and look to the future with excitement.”
Utilizing a wide range of vintage washes and distressed blues, highlights of the menswear collection include a re-introduction of baggy jeans and relaxed fits, as well as timeless pieces like the Joe denim jacket which features iconic patches used throughout the years. Another highlight is the Matt loose fit jean featuring the same design and pattern made popular by the original Matthew jean of the ’90s. Highlights of the womenswear collection include a strong influence from the 90s with a wide range of bleached shades and classic authentic blues, emphasized with styles ranging from super wide legs to workwear-inspired pieces including the wide-leg Alice and Jada carpenter jeans.
“It’s amazing to see how styles that were once loved are now resurfacing in a new way,” said Alesha Rayoff-Pearce Director of Product Development and Design at Buffalo David Bitton. “The inspiration behind the collection was pulled from notable pop culture trends and styles from the past decades, creating a unique collection of timeless pieces.”
The 50th-anniversary collection will become available starting September 21, 2022 available online and the following retailers in the United States and Canada:
Starter x Palace Collaborate on a Capsule Collection
The Starter brand has teamed up with skateboard and apparel brand Palace on a capsule collection centered around football inspired styles that synergize oversized and skate-ready clothing. The key staples include football jersey, nylon warm up pullover, breakaway jacket, snapback cap and T’s. Both brands’ logos appear across black /white and mint color ways with the classic Starter font.
Starter, established in 1971, pioneered the fusion of sports clothing with popular culture by forging partnerships with major professional sports leagues including the NFL, NBA, NHL, and more. It all began with an iconic star logo and the idea that “Every athlete dreams of being a starting player.” But Starter didn’t stop at athletes, they extended across cultural lines, drawing influence from sport, music, and pop culture. Through the 80s and 90s it truly cemented its place in pop culture with major movie stars and the hip hop scene. Today the brand has just celebrated its 50th anniversary and continues to compete in the global sports & fashion arena.
Starter and Palace’s collaboration is set for both in-store and online releases starting August 12, 11 a.m EDT on the brand’s official webstore, and in Japan on August 13, 11 a.m JST on the Palace Japan webstore, and on the official “Palace_Skateboards” WeChat store August 13, 11 a.m CST.
Buffalo David Bitton Partners with Kohl’s to Introduce Premium Denim for Customers
Kohl’s (NYSE: KSS) has announced a new partnership with Buffalo David Bitton, which is owned by Iconix International, to bring premium and responsibly-made denim styles to customers just in time for fall. Available through January, 2023 in over 600 stores and online at Kohls.com, Kohl’s brings Buffalo David Bitton, a leading denim brand celebrating its 50th anniversary, to customers with styles and fits for men and women. The addition of the Buffalo David Bitton brand comes as Kohl’s continues to diversify and bolster its denim assortment with premium and style-led offerings for the casual lifestyle.
“Buffalo Jeans is the perfect addition to our denim lineup this fall as we look to provide more offerings that support our customer’s evolving casual lifestyle,” said Ron Murray, Kohl’s interim chief merchandising officer. “The brand’s focus on creating craftsmanship-quality denim with unprecedented style is the perfect complement to our existing and new denim brands. We know our customers will love Buffalo Jeans’ assortment of premium denim in today’s latest styles, and will naturally become wardrobe staples this fall and winter.”
Founded in 1972 in France and made famous in Canada, Buffalo David Bitton is a denim brand that has become a canvas for individuality and outspoken style. The brand offers perfect fits, the finest fabrics, and timeless washes. Styles available at Kohl’s include straight and slim leg for men, as well as wide leg, bootcut and mom jeans for women. The assortment also features other apparel including shackets for women and tops for men.
“We couldn’t be more excited to partner with Kohl’s to bring Buffalo Jeans to millions more customers across the country,” said Brent Unger, executive vice president of Centric Brands. “At a time when men and women are looking to fill their closets with fewer, but more quality wardrobe staples, Buffalo Jeans provides the perfect pair of denim with premium fabric, fits and washes that can be dressed up or down depending on the day. It’s the type of clothing item people will wear weekly and we’re excited that more Kohl’s customers will have the opportunity to experience the difference of Buffalo Jeans.”
Buffalo David Bitton is joined by the newly announced Levi’s SilverTab collection to create an in-store denim destination experience for customers this back to school and fall season. The denim destination will be featured in over 600 stores adjacent to Sephora at Kohl’s in an area designed to showcase new and seasonally relevant brands. It will feature denim and apparel in today’s latest styles and fits from Buffalo David Bitton and Levi’s SilverTab, with sizes ranging from kids to adults.
The addition of the Buffalo David Bitton brand to Kohl’s portfolio reinforces the company’s commitment to evolving its assortments with premium and style-led offerings to support customers’ casual lifestyle. It joins other customer favorite brands including Sephora, Calvin Klein and Draper James RSVP, and builds on Kohl’s robust denim assortment from brands such as Levi’s and Levi’s SilverTab, Sonoma Goods for Life, SO, LC Lauren Conrad, Wrangler, and more.