Joe Boxer is a widely recognized brand largely due to the disruptive marketing tactics and witty personality of its original founder, Nick Graham, in the 90s. The brand has since gone on to mass appeal over the years, providing fun and comfort for the whole family.

As a pillar in pop culture, Joe Boxer has always been ahead of it’s time, with a brand goal to make every day fun and everyone smile.

Joe Boxer is back — wanting to lead the charge in creative and design modernizing the World of Joe to fit in today’s times. Integral to our mission is:

  • Creating new lifestyle extensions from the core brand
  • Expanding distribution to specialty and department stores
  • Incorporating sustainable practices
  • Men, women and kids of all ages
  • Product categories include underwear and intimates, sleepwear and loungewear, hosiery and socks, scrubs and uniforms, apparel and home
  • US distribution includes department and specialty stores and better offprice channels, Amazon and
  • International distribution in South America, Europe, Korea, China, Israel and Southeast Asia