THE STARTER BRAND LAUNCHES NEW HERITAGE INSPIRED FOOTWEAR COLLECTION
Starter, the premium athletic brand established in 1971 and owned by Iconix International is launching a new footwear collection. The Starter brand has always been a pioneer in the fusion of fashion and sports; it the brand enters the footwear category leveraging 50 years of equity, originality, and authenticity. Starter is one of the original brands to recognize that sport is more than the team; it’s a state-of-mind, shared spirit, and a life-long bond. This ideal defines their heritage and shapes the brand today.
Nodding to both retro and athletic-inspired design, the collection will hook back to the Starter brand’s favorite fan gear. The collection consists of 6 silhouettes. The LFS1 launches in December, with the expanded collection launching early Spring 2023. Additional silhouettes include the Breakaway 88 Low and Mid, Tradition 71 Hi and Low, and the Team Trainer 92 Low. The styles range from genuine leather to colorful canvas uppers, all featuring mesh lining and durable rubber outsoles for all-day comfort. Colorways match back to the classic and core team colorways of Starter’s iconic satin jackets to create a head-to-toe hookup.
The LFS1 is currently available at Starter.com, and select retailers including Eblens, Athletes Foot, WSS, Superior, Cool Jays, Strike, Sports City, and House of Style. They will retail between $50 – $85.
HERITAGE SNEAKER BRAND PONY CELEBRATES ITS 50th ANNIVERSARY WITH A LIMITED-EDITION SHOE LAUNCH
PONY, the iconic premium athletic brand owned by Iconix International Inc., is back on the scene in time for its 50th Anniversary with the launch of a new sneaker. The special anniversary shoe will be a limited-edition re-release of the M-100 style in white and gold. With this drop, the PONY brand will relaunch onto the sneaker scene bringing their rich history and authority in the sports and fashion world back to the streets.
The timing coincides with Iconix’s new multi-year licensing agreement with Genesco Inc. to be the exclusive U.S. and Canadian footwear licensee for the PONY brand. Genesco, a Nashville-based footwear focused specialty retailer and branded company, has been a leader in the footwear industry for more than 95 years. With a reputation for producing high quality, innovative styles with a sharp attention to detail, Genesco has produced footwear for many top brand names, such as Levi’s, Dockers, and Bass.
“We look forward to our continued relationship with Genesco as we partner together on PONY’s exciting relaunch into the marketplace in time for their 50th Anniversary,” said Robert Galvin, Chief Executive Officer at Iconix International, Inc. “PONY has been part of the sports and fashion landscape for five decades, relaunching the brand will allow us to capitalize on the growing consumer demand for sport heritage brands.”
PONY began in 1972 and has always been synonymous with not just the game but ingrained in the popular cultural landscape. The brand’s roots and energy remain the same as they continue to disrupt the sneaker industry and evolve style. The PONY brand has a real heritage and story, recognized as one of the world’s most respected and credible sneaker and lifestyle brands. Pony stands for “when sports are more than just a game.”
Originally released in 1988, the M-100 was born on the court but raised on the streets of New York City. The silhouette offers a dynamic silhouette with a cross-training aesthetic. It features genuine leather upper with gold accent details that nod to the brand’s “Golden Anniversary”. The retro style is inspired by PONY’s authentic heritage as it takes the brand into the next 50 years. Additional colorways of the M-100 hi and low will be released early Spring 2023.
The M-100 drops Thursday, December 15th and will be available at Pony.com with a retail price of $240.
STARTER TEAM UP WITH TY MOPKINS ON LIMITED-EDITION HOLIDAY CAPSULE
Starter, the premium athletic brand established in 1971 and owned by Iconix International, has again teamed up with fashion and lifestyle manager, Ty Mopkins, to design an exclusive collection to celebrate the holidays. The collection consists of a hookup of a classic Starter Jacket and launch of the LFS-1 sneaker, all in festive red and white colorways. This limited-edition holiday pack will sure to be a hot item on Santa’s list.
The jacket will be available in 2 limited styles and will all feature the authentic Starter patch as well as an exclusive Ty Mopkins patch. The satin white body with red sleeves style affectionately named the “Candy Cane” will feature select NBA, MLB and NFL team logo’s executed in patent leather, the perfect match back to the collab’s LFS-1 shoes. The “Candy Cane” jacket will be available at select specialty retailers throughout the US. The Iconic Red Satin jacket with white quilted lining will feature select MLB teams in a special holiday-themed font and will be released exclusively at Foot Locker and Starter.com. The jackets will retail for $200 and $220, respectively.
The Starter x Ty Mopkins LFS-1 features a special “Santa sack” filled with a variety of shoelaces to give your LFS-1 custom looks all holiday long. A heritage low-cut silhouette gives a clean, streamlined look featuring genuine patent leather, a bold rubber outsole, lace-up closures, and secondary red and white laces for the ultimate holiday look. The shoes will be available exclusively at Starter.com and will retail for $100.
“We wanted to bring some excitement to retail with this Christmas release and give our supporters something different in the market like we have done so many times before with special releases. We will continue to raise the bar and celebrate sports license apparel by simply looking for the star” — Ty Mopkins.
Mopkins has collaborated with many prominent brands such as Nike, Adidas and New Era to add his unique touch to limited releases for the past several years. As a pillar for the city of Detroit, Mopkins continues to constantly give back to the community.
Starter x Palace Collaborate on a Capsule Collection
The Starter brand has teamed up with skateboard and apparel brand Palace on a capsule collection centered around football inspired styles that synergize oversized and skate-ready clothing. The key staples include football jersey, nylon warm up pullover, breakaway jacket, snapback cap and T’s. Both brands’ logos appear across black /white and mint color ways with the classic Starter font.
Starter, established in 1971, pioneered the fusion of sports clothing with popular culture by forging partnerships with major professional sports leagues including the NFL, NBA, NHL, and more. It all began with an iconic star logo and the idea that “Every athlete dreams of being a starting player.” But Starter didn’t stop at athletes, they extended across cultural lines, drawing influence from sport, music, and pop culture. Through the 80s and 90s it truly cemented its place in pop culture with major movie stars and the hip hop scene. Today the brand has just celebrated its 50th anniversary and continues to compete in the global sports & fashion arena.
Starter and Palace’s collaboration is set for both in-store and online releases starting August 12, 11 a.m EDT on the brand’s official webstore, and in Japan on August 13, 11 a.m JST on the Palace Japan webstore, and on the official “Palace_Skateboards” WeChat store August 13, 11 a.m CST.
UMBRO LAUNCHES YOUTH APPAREL AND SPORTS EQUIPMENT AT JCPENNEY
Umbro, the iconic British soccer brand, announces a new collection of youth apparel and sports equipment at JCPenney.
The new collection encompasses Boys and Girls apparel, as well as soccer balls and cleats, and will feature classic Umbro styles such as jerseys and checkboard shorts. Available online and in select stores, items will have retail price points ranging from $18 for t-shirts to $40 for track jackets and hoodies.
“We are excited to add Umbro to our growing portfolio of brands, further solidifying JCPenney as the shopping destination for your kids’ apparel needs,” said Chris Phillips, JCPenney’s senior vice president and general merchandise manager of the Men’s, Children’s, and Women’s Apparel divisions. “From the classroom to the field, we are pleased to offer diverse working families a variety of options and the ease of a one-stop shopping experience.”
“JCPenney is the perfect partner to help Iconix further grow and maximize the Umbro brand,” said Carolyn Siskovic, Senior Vice President Men’s, and Sports Brand Management at Iconix “Having JCPenney as our retailer for this new collection will allow us to capitalize on the growing consumer demand for sports brands while reaching our core family audience.”
The collection is available now at www.JCPenney.com and at select JCPenney stores.
ICONIX INTERNATIONAL COMPLETES GLOBAL ACQUISITION OF ATHLETIC BRAND PONY
New York, NY – May 9, 2022 – Brand management company Iconix International . has now completed the acquisition of the global rights across all product categories to the PONY brand (excluding China and Taiwan), from Hong Kong based company Symphony Holdings Ltd. Iconix will leverage their expertise in operating athletic and lifestyle brands to maximize the value of PONY by uniting the global PONY brand rights under one roof. The global brand will be run from Iconix’s New York City office, bringing a united PONY brand back to its roots.
In Asia Pacific, the PONY brand will be managed as a joint venture with Symphony bringing together the two brand owners to leverage the partners’ respective regional expertise. The timing of the acquisition coincides with a big moment for the heritage athletic brand, as 2022 marks PONY’s 50th anniversary.
Founded in Manhattan in 1972, the PONY brand has a rich history of influencing New York’s culture of cool. PONY stands for “Product of New York,” and has been worn by legendary athletes across multiple sports including basketball, football, baseball, boxing, soccer, and tennis. Now 50 years later, PONY continues to embody the same ground-breaking spirit that originally defined the brand, playing to its strengths as a heritage sneaker brand and continuing to disrupt the sneaker world its New York state of mind.
Bob Galvin, CEO of Iconix, commented: “We are proud to announce our global ownership of PONY, which will allow Iconix to control and invest in the brand’s considerable equity, including improved product development and a greater focus on digital and data-based marketing. Sports remains a key focal point of our portfolio and PONY, with its strong brand recognition and rich heritage in both sport and fashion has significant potential for global growth. We look forward to evolving the brand to introduce it to a new generation, while also connecting with consumers that already value its heritage. In addition, PONY will be celebrating its 50th anniversary later this year with a very exciting relaunch of the brand with our partners around the world.”
Mr. Cheng Tun Nei, Chairman & CEO of Symphony, stated “The Group is delighted to collaborate with Iconix once again on the PONY brand through the sale of its global trademarks. At the same time, we will mobilize our resources to manage PONY’s business in the Asia Pacific region through a joint venture set up. With our collaboration, it leverages Iconix’s global resources, its valuable experience in branding & licensing operation, couple with Symphony’s expertise in the Asia Pacific region. As this also coincides with the historical celebration of PONY’s 50th anniversary, we are confident that this will create synergy which would enhance the brand’s influence especially in the Asia Pacific Region.”
Iconix International Inc. owns, licenses, and markets a diversified portfolio of athletic, heritage and other consumer brands, including OCEAN PACIFIC®, DANSKIN®, FIELDCREST®, CHARISMA®, STARTER®, PONY®, WAVERLY®, UMBRO®, LEE COOPER® and ECKO UNLTD. ®. In addition, Iconix provides brand management, licensing, and other advisory services to owners of brand IP on a global basis. The Company licenses its and third-party brands to a network of leading retailers, manufacturers and other operators that touch every major segment of retail distribution in both the U.S. and worldwide. Through its in-house business development, strategy, merchandising, advertising, and public relations departments, Iconix manages these brands to drive greater consumer awareness, broader commercial reach, and greater brand valuations.
Symphony Holdings Limited (Stock code: 1223.HK) is an enterprise with focus on operating sports brands and retail business. Aside from the PONY brand, the Group is also the owner of worldwide trademarks and patents of SKINS, the first compression wear brand in the world. The brand’s global business is managed through a joint venture between Symphony & ITOCHU Corporation, one of the top trading companies in Japan. In addition, the Group operates its retail business strategically located across China, including Xiamen, Shenyang, Anyang, Tianjin and Chongqing.