A product and master of the traditional craft of ink, Don Ed Hardy, “The Godfather of Modern Tattoos,” is an American born, internationally recognized artist. The Ed Hardy brand reflects his life’s work. Today we continue to honor his legacy by establishing something bigger than just him. A broader universe of products and experiences that empower creativity and self-expression.

Not just a brand, it’s an extension of one’s self. Ed Hardy stands for the power of the personal. Aiming to inspire and amplify a culture of creativity built on the primal urge for self-expression, the brand creates an outlet for unabashed individuality and free thinking.

  • Men and women, all ages. It’s a mindset not an age
  • Product categories include apparel, footwear, outerwear, sleepwear, swimwear, socks, underwear, accessories, fragrance, handbags, jewelery, watches, cold weather, eyewear and liquor
  • U.S. distribution includes Macy’s, Tillys, Urban Outfitters, PacSun, Specialty Retailers and
  • International distribution to Canada Mexico, Europe, India, SE Asia, Japan, China and Korea