IN THE NEWS
Dec 15, 2022
HERITAGE SNEAKER BRAND PONY CELEBRATES ITS 50th ANNIVERSARY WITH A LIMITED-EDITION SHOE LAUNCH
PONY, the iconic premium athletic brand owned by Iconix International Inc., is back on the scene in time for its 50th Anniversary with the launch of a new sneaker. The special anniversary shoe will be a limited-edition re-release of the M-100 style in white and gold. With this drop, the PONY brand will relaunch onto the sneaker scene bringing their rich history and authority in the sports and fashion world back to the streets.
The timing coincides with Iconix’s new multi-year licensing agreement with Genesco Inc. to be the exclusive U.S. and Canadian footwear licensee for the PONY brand. Genesco, a Nashville-based footwear focused specialty retailer and branded company, has been a leader in the footwear industry for more than 95 years. With a reputation for producing high quality, innovative styles with a sharp attention to detail, Genesco has produced footwear for many top brand names, such as Levi’s, Dockers, and Bass.
“We look forward to our continued relationship with Genesco as we partner together on PONY’s exciting relaunch into the marketplace in time for their 50th Anniversary,” said Robert Galvin, Chief Executive Officer at Iconix International, Inc. “PONY has been part of the sports and fashion landscape for five decades, relaunching the brand will allow us to capitalize on the growing consumer demand for sport heritage brands.”
PONY began in 1972 and has always been synonymous with not just the game but ingrained in the popular cultural landscape. The brand’s roots and energy remain the same as they continue to disrupt the sneaker industry and evolve style. The PONY brand has a real heritage and story, recognized as one of the world’s most respected and credible sneaker and lifestyle brands. Pony stands for “when sports are more than just a game.”
Originally released in 1988, the M-100 was born on the court but raised on the streets of New York City. The silhouette offers a dynamic silhouette with a cross-training aesthetic. It features genuine leather upper with gold accent details that nod to the brand’s “Golden Anniversary”. The retro style is inspired by PONY’s authentic heritage as it takes the brand into the next 50 years. Additional colorways of the M-100 hi and low will be released early Spring 2023.
The M-100 drops Thursday, December 15th and will be available at Pony.com with a retail price of $240.