THE STARTER BRAND LAUNCHES NEW HERITAGE INSPIRED FOOTWEAR COLLECTION
Starter, the premium athletic brand established in 1971 and owned by Iconix International is launching a new footwear collection. The Starter brand has always been a pioneer in the fusion of fashion and sports; it the brand enters the footwear category leveraging 50 years of equity, originality, and authenticity. Starter is one of the original brands to recognize that sport is more than the team; it’s a state-of-mind, shared spirit, and a life-long bond. This ideal defines their heritage and shapes the brand today.
Nodding to both retro and athletic-inspired design, the collection will hook back to the Starter brand’s favorite fan gear. The collection consists of 6 silhouettes. The LFS1 launches in December, with the expanded collection launching early Spring 2023. Additional silhouettes include the Breakaway 88 Low and Mid, Tradition 71 Hi and Low, and the Team Trainer 92 Low. The styles range from genuine leather to colorful canvas uppers, all featuring mesh lining and durable rubber outsoles for all-day comfort. Colorways match back to the classic and core team colorways of Starter’s iconic satin jackets to create a head-to-toe hookup.
The LFS1 is currently available at Starter.com, and select retailers including Eblens, Athletes Foot, WSS, Superior, Cool Jays, Strike, Sports City, and House of Style. They will retail between $50 – $85.
WAVERLY THE AUTHORITY IN HOME DESIGN, GEARS UP TO CELEBRATE 100 YEARS
Iconix International is preparing to celebrate the 100-year anniversary of its premier home brand, Waverly, in 2023. This upcoming Home Textiles Market will feature the Waverly brand anniversary print collection which will unveil the brand’s updated design point of view, further cementing its place as the industry authority for color and pattern.
Founded in 1923, the Waverly brand goal was for the American consumer to have access to design for their homes without the use of a decorator. The brand is known for its signature mix- and-match aesthetic, allowing the consumer to personally curate their own home. While the brand has its origins in fabric and wallcoverings, their expansion throughout the decades to bedding, window treatments, decorative accessories, and more have created the immersive world of Waverly that consumers know today.
“Waverly has always been an innovator when it comes to print and pattern, and as the way people live and decorate their homes has evolved, we have made sure that Waverly reflects that change,” said Lauren Steinke, SVP of Home at Iconix International.
The following licensees are our Waverly partners in bringing the anniversary to life:
- P Kaufman – Fabric
- Keeco- bedding, window, sheets, bath towels, shower curtains
- St James- Utility bedding
- Nourison- indoor/outdoor accent and area rugs, indoor/outdoor dec pillows
- Home Expressions – closet storage, pantry, cleaning, and melamine
- Lintex- Table Linens
- Popular Bath- Window Hardware
- York Wall- Peel and Stick Wallpaper
- Shalom- Gift Bags
- BEN Trading- soaps and lotions
- Plaid- Craft Paint
Starter x Palace Collaborate on a Capsule Collection
The Starter brand has teamed up with skateboard and apparel brand Palace on a capsule collection centered around football inspired styles that synergize oversized and skate-ready clothing. The key staples include football jersey, nylon warm up pullover, breakaway jacket, snapback cap and T’s. Both brands’ logos appear across black /white and mint color ways with the classic Starter font.
Starter, established in 1971, pioneered the fusion of sports clothing with popular culture by forging partnerships with major professional sports leagues including the NFL, NBA, NHL, and more. It all began with an iconic star logo and the idea that “Every athlete dreams of being a starting player.” But Starter didn’t stop at athletes, they extended across cultural lines, drawing influence from sport, music, and pop culture. Through the 80s and 90s it truly cemented its place in pop culture with major movie stars and the hip hop scene. Today the brand has just celebrated its 50th anniversary and continues to compete in the global sports & fashion arena.
Starter and Palace’s collaboration is set for both in-store and online releases starting August 12, 11 a.m EDT on the brand’s official webstore, and in Japan on August 13, 11 a.m JST on the Palace Japan webstore, and on the official “Palace_Skateboards” WeChat store August 13, 11 a.m CST.
Buffalo David Bitton Partners with Kohl’s to Introduce Premium Denim for Customers
Kohl’s (NYSE: KSS) has announced a new partnership with Buffalo David Bitton, which is owned by Iconix International, to bring premium and responsibly-made denim styles to customers just in time for fall. Available through January, 2023 in over 600 stores and online at Kohls.com, Kohl’s brings Buffalo David Bitton, a leading denim brand celebrating its 50th anniversary, to customers with styles and fits for men and women. The addition of the Buffalo David Bitton brand comes as Kohl’s continues to diversify and bolster its denim assortment with premium and style-led offerings for the casual lifestyle.
“Buffalo Jeans is the perfect addition to our denim lineup this fall as we look to provide more offerings that support our customer’s evolving casual lifestyle,” said Ron Murray, Kohl’s interim chief merchandising officer. “The brand’s focus on creating craftsmanship-quality denim with unprecedented style is the perfect complement to our existing and new denim brands. We know our customers will love Buffalo Jeans’ assortment of premium denim in today’s latest styles, and will naturally become wardrobe staples this fall and winter.”
Founded in 1972 in France and made famous in Canada, Buffalo David Bitton is a denim brand that has become a canvas for individuality and outspoken style. The brand offers perfect fits, the finest fabrics, and timeless washes. Styles available at Kohl’s include straight and slim leg for men, as well as wide leg, bootcut and mom jeans for women. The assortment also features other apparel including shackets for women and tops for men.
“We couldn’t be more excited to partner with Kohl’s to bring Buffalo Jeans to millions more customers across the country,” said Brent Unger, executive vice president of Centric Brands. “At a time when men and women are looking to fill their closets with fewer, but more quality wardrobe staples, Buffalo Jeans provides the perfect pair of denim with premium fabric, fits and washes that can be dressed up or down depending on the day. It’s the type of clothing item people will wear weekly and we’re excited that more Kohl’s customers will have the opportunity to experience the difference of Buffalo Jeans.”
Buffalo David Bitton is joined by the newly announced Levi’s SilverTab collection to create an in-store denim destination experience for customers this back to school and fall season. The denim destination will be featured in over 600 stores adjacent to Sephora at Kohl’s in an area designed to showcase new and seasonally relevant brands. It will feature denim and apparel in today’s latest styles and fits from Buffalo David Bitton and Levi’s SilverTab, with sizes ranging from kids to adults.
The addition of the Buffalo David Bitton brand to Kohl’s portfolio reinforces the company’s commitment to evolving its assortments with premium and style-led offerings to support customers’ casual lifestyle. It joins other customer favorite brands including Sephora, Calvin Klein and Draper James RSVP, and builds on Kohl’s robust denim assortment from brands such as Levi’s and Levi’s SilverTab, Sonoma Goods for Life, SO, LC Lauren Conrad, Wrangler, and more.
ICONIX OPENS GLOBAL CORPORATE HEADQUARTERS IN PALM BEACH
Iconix International Inc. (formerly Iconix Brand Group, Inc.) has relocated its global corporate headquarters from New York City to Palm Beach, Florida. Iconix will maintain its New York City location to support global brand management and licensing operations.
The move to 251 Royal Palm Way, Suite 600, Palm Beach, FL 33480, follows on Iconix’s take-private transaction, completed in August 2021, and expands Iconix’s North American footprint to a location deeply connected to a year-round active lifestyle. The move also puts Iconix closer to its investor base and many of its new and potential global operating partners that have relocated full or part-time to Florida since 2020.
“We are excited to open our new corporate headquarters in Florida. It aligns with our long-term strategic approach to focus on sports, activewear, and lifestyle brands in a location that is friendly to business and closer to many of our global partners, colleagues, and associates. We are looking forward to continuing to build relationships in this dynamic community.”— Bob Galvin, Chief Executive Officer, Iconix International Inc.
ICONIX INTERNATIONAL COMPLETES GLOBAL ACQUISITION OF ATHLETIC BRAND PONY
New York, NY – May 9, 2022 – Brand management company Iconix International . has now completed the acquisition of the global rights across all product categories to the PONY brand (excluding China and Taiwan), from Hong Kong based company Symphony Holdings Ltd. Iconix will leverage their expertise in operating athletic and lifestyle brands to maximize the value of PONY by uniting the global PONY brand rights under one roof. The global brand will be run from Iconix’s New York City office, bringing a united PONY brand back to its roots.
In Asia Pacific, the PONY brand will be managed as a joint venture with Symphony bringing together the two brand owners to leverage the partners’ respective regional expertise. The timing of the acquisition coincides with a big moment for the heritage athletic brand, as 2022 marks PONY’s 50th anniversary.
Founded in Manhattan in 1972, the PONY brand has a rich history of influencing New York’s culture of cool. PONY stands for “Product of New York,” and has been worn by legendary athletes across multiple sports including basketball, football, baseball, boxing, soccer, and tennis. Now 50 years later, PONY continues to embody the same ground-breaking spirit that originally defined the brand, playing to its strengths as a heritage sneaker brand and continuing to disrupt the sneaker world its New York state of mind.
Bob Galvin, CEO of Iconix, commented: “We are proud to announce our global ownership of PONY, which will allow Iconix to control and invest in the brand’s considerable equity, including improved product development and a greater focus on digital and data-based marketing. Sports remains a key focal point of our portfolio and PONY, with its strong brand recognition and rich heritage in both sport and fashion has significant potential for global growth. We look forward to evolving the brand to introduce it to a new generation, while also connecting with consumers that already value its heritage. In addition, PONY will be celebrating its 50th anniversary later this year with a very exciting relaunch of the brand with our partners around the world.”
Mr. Cheng Tun Nei, Chairman & CEO of Symphony, stated “The Group is delighted to collaborate with Iconix once again on the PONY brand through the sale of its global trademarks. At the same time, we will mobilize our resources to manage PONY’s business in the Asia Pacific region through a joint venture set up. With our collaboration, it leverages Iconix’s global resources, its valuable experience in branding & licensing operation, couple with Symphony’s expertise in the Asia Pacific region. As this also coincides with the historical celebration of PONY’s 50th anniversary, we are confident that this will create synergy which would enhance the brand’s influence especially in the Asia Pacific Region.”
Iconix International Inc. owns, licenses, and markets a diversified portfolio of athletic, heritage and other consumer brands, including OCEAN PACIFIC®, DANSKIN®, FIELDCREST®, CHARISMA®, STARTER®, PONY®, WAVERLY®, UMBRO®, LEE COOPER® and ECKO UNLTD. ®. In addition, Iconix provides brand management, licensing, and other advisory services to owners of brand IP on a global basis. The Company licenses its and third-party brands to a network of leading retailers, manufacturers and other operators that touch every major segment of retail distribution in both the U.S. and worldwide. Through its in-house business development, strategy, merchandising, advertising, and public relations departments, Iconix manages these brands to drive greater consumer awareness, broader commercial reach, and greater brand valuations.
Symphony Holdings Limited (Stock code: 1223.HK) is an enterprise with focus on operating sports brands and retail business. Aside from the PONY brand, the Group is also the owner of worldwide trademarks and patents of SKINS, the first compression wear brand in the world. The brand’s global business is managed through a joint venture between Symphony & ITOCHU Corporation, one of the top trading companies in Japan. In addition, the Group operates its retail business strategically located across China, including Xiamen, Shenyang, Anyang, Tianjin and Chongqing.