March 17, 2026

ICONIX INTERNATIONAL AND REVLON ENTER INTO GLOBAL FRAGRANCE DEAL FOR FIRST-EVER SALT LIFE BRAND FRAGRANCE

Revlon also renewed its global fragrance license with the Iconix International brand, ED HARDY

Iconix International Inc. has signed a global licensing agreement with iconic beauty company, Revlon Consumer Products LLC, to develop and launch the first-ever SALT LIFE fragrance collection, bringing the coastal lifestyle brand into the beauty category. This long-term agreement expands Revlon’s fragrance portfolio and sets the stage for the launch of the SALT LIFE fragrance collection, debuting in 2027.

The collaboration combines the SALT LIFE brand’s expanding lifestyle platform with Revlon’s expertise in fragrance creation, brand building, and global distribution. The initial launch will feature scents inspired by the brand’s ocean-driven lifestyle, with future expansion planned across personal care and adjacent beauty categories, supported by a multi-channel marketing and experiential strategy across the SALT LIFE brand’s broader ecosystem.

“SALT LIFE has built a powerful connection with consumers through its authentic, ocean-inspired lifestyle,” said Bob Galvin, chief executive officer of Iconix International. “Fragrance is a natural extension of that connection, and Revlon is the ideal partner to bring this next chapter to life on a global scale.”

Amber Garrison, President of Fragrances at Revlon, added, “SALT LIFE represents an outdoor lifestyle of freedom and enjoyment in a way that resonates strongly with today’s fragrance consumer. We see a meaningful opportunity to translate that lifestyle into a fragrance portfolio that feels modern, aspirational, and globally relevant.”

Founded in 2003 and acquired by Iconix in 2024, SALT LIFE has evolved from a coastal apparel label into a multi-category lifestyle brand spanning apparel, swimwear, accessories, home, hospitality, and beverages. Since joining the Iconix portfolio, the brand has more than doubled in size, driven by strong wholesale momentum, a growing direct-to-consumer business, and immersive brand experiences.

“This collaboration is an important step in expanding SALT LIFE into new categories that deepen consumer engagement and extend the brand’s reach,” said Ryan Sainsott, senior vice president of Iconix International. “Fragrance allows us to build a more complete lifestyle experience while positioning the brand for long-term global growth.”

The SALT LIFE deal marks the second agreement between Iconix International and Revlon, who also recently renewed the global ED HARDY fragrance license.