It all started in the early 80’s with a high-heeled, wooden-sole slide that let women put a punctuation mark on their look. Sales of that now-famous shoe soared to 14 million pairs by the mid-80’s, with one out of every four women in America owning a pair of Candie’s.

Through the years, Candie’s has been known for its iconic campaigns with the “it” girls of the moment: Jenny McCarthy, Fergie, Britney Spears, Beyoncé with Destiny’s Child and Camila Cabello with Fifth Harmony to name a few. The Candie’s brand has always popped with cultural connection, reflecting the ethos and aspirations of the times. Today, the Candie’s girl has a culturally relevant “can-do” attitude. She is confident, self-assured and empowered, while remaining charming and polished. She always looks put-together and has a magnetic charisma about her.

Candie’s remains one of the world’s most recognized brands, with 86% brand recognition worldwide among our target, remembered as much for its spirit as its style.