Modern Amusement is a brand for those who appreciate great fashion, but don’t take themselves too seriously.

The Modern Amusement customer is effortlessly iconic, sometimes mischievous, always empowered, timelessly stylish, and forever eclectic. They are old enough to have a global perspective, but still young enough to get away with almost anything.

Modern Amusement is defined by dynamic color usage, graphic energy and an irreverent sense of humor. It is playful, but it still has a bit of an edge. It has a casual, West Coast preppy vibe with a modern twist.

• Men, 18-35
• Categories include sportswear and swimwear
• US distribution includes Tilly’s, Nordstrom and specialty retail
• International distribution Mexico and Japan