March 03, 2026

STARTER Brand and Golden State Storm Announce Landmark Partnership to Fuel the Future of Women’s Football in the Bay Area

This partnership ushers in a new era for women’s sports, uniting craftsmanship and equity.

STARTER, the legendary global premium sports brand, today announced a partnership with the Golden State Storm, the San Francisco Bay Area’s premier women’s tackle and flag football organization. This collaboration marks the STARTER brand’s definitive entrance into the surging world of women’s flag football, serving as the official apparel provider for Storm flag athletes.

Flag football is experiencing unprecedented growth across the country, with over 17 states sanctioning the sport for girls and a 60% increase in participation before the previous 2024-2025 season. This partnership arrives at a pivotal moment for the sport. With the STARTER brand’s heritage craftsmanship and modern innovation, the Storm will take the field with a renewed sense of identity, pride, and purpose.

“STARTER has always defined the intersection of authentic sport and cultural style. Partnering with the Golden State Storm is the perfect evolution of our ‘Look for the Star’ legacy,” said Brian Gallagher, VP of Marketing at STARTER Athletics. “We are proud to provide high-performance uniforms for the Storm’s flag football team and premium lifestyle gear for the tackle squad and their die-hard fans. From the first snap on the field to the energy in the stands, STARTER is officially back in the game and fully committed to the future of women’s football.”

This partnership bridges the gap between the STARTER brand’s deep roots in gridiron history and the growing momentum in women’s professional sports. While outfitting the Golden State Storm for peak performance on the field, the brand is also launching a lifestyle apparel collection for the fans. These unique pieces will feature the STARTER brand’s classic silhouettes and premium design, offering loyal Storm supporters an enthusiastic way to wear their commitment to equity and excellence in women’s football. By combining performance innovation with the brand’s signature pop-culture aesthetic, the STARTER brand is helping the Golden State Storm lead the charge in the rapidly ascending world of flag and tackle football.

“Investment in women’s football is no longer just about parity; it’s about recognizing the explosive talent and market potential that has been underserved for far too long,” said Jake Langner, Co-Owner of the Golden State Storm. “Partnering with an iconic brand like STARTER is a monumental win for the sport. It signals to the Bay Area and the rest of the country that women’s football deserves the highest level of craftsmanship and commercial backing. By equipping our flag athletes with world-class gear, we aren’t just preparing for a season; we are professionalizing the pipeline for every girl in Northern California who dreams of taking the field.”

With this partnership, STARTER proudly reinforces its commitment to elevating women’s sports and becoming a preferred brand driving the growth of the game. Bringing decades of heritage into the Bay Area’s vibrant football community isn’t just a strategic move. It’s the perfect play.