october 14, 2024

Salt Life Expands into Home with New Furniture Collections in Partnership with Magnussen Home, Debuting at High Point Market

Salt Life, the iconic coastal lifestyle brand, is excited to announce its expansion into home furnishings with three exclusive furniture collections in partnership with Magnussen Home. These collections, which capture the signature blend of adventure, relaxation, and coastal living of the Salt Life brand, will debut at the High Point Market this October, marking the brand’s evolution into a full home lifestyle brand.

Lauren Steinke, Senior Vice President of Home at Iconix, commented:
“Salt Life is more than a brand—it’s a lifestyle. We’re thrilled to partner with Magnussen Home to bring the relaxed beach vibe into homes with beautifully crafted furniture that reflects our essence.”

Strategic Support from the Salt Life Brand
The Salt Life brand will harness its robust social media presence and digital platforms to support the launch. With millions of followers and partnerships with ambassadors and influencers, the brand will generate excitement around the collections. Digital campaigns, email marketing, and PR efforts will ensure broad reach, engaging a diverse audience across the U.S. and internationally.

Expanding the Salt Life Brand Lifestyle
In addition to furniture, Salt Life plans to introduce a variety of home products, including:

• Bedding: Coastal-inspired comfort for the bedroom
• Bath: Towels and accessories for a serene beach atmosphere
• Beach Gear: Stylish outdoor essentials
• Tabletop: Coastal-themed tableware and décor

A Modern Coastal Aesthetic with Global Appeal
The updated coastal aesthetic of the Salt Life brand blends timeless seaside elements with modern design, appealing to both those living by the coast and those seeking a beach-inspired lifestyle in their homes.

Magnussen Home Partnership
Magnussen Home has masterfully crafted three exclusive collections that embody the Salt Life brand’s spirit. “Their craftsmanship has brought Salt Life’s essence into the home, and we’re excited about the opportunities this partnership creates,” added Steinke.

Adam Tilley, Chief Product Officer at Magnussen Home, shared his excitement:
“Coastal Casual themes have long resonated in the furniture industry, appealing to consumers nationwide who aspire to a coastal lifestyle—regardless of their proximity to the shore. By partnering with Salt Life, we’re able to create fashion-forward designs at accessible price points that resonate with a younger, more active demographic. We’re thrilled to help Salt Life Home grow into a leading name in coastal home furnishings.”