Salt Life originated as a decal and we have sold over 2 million of these to our loyal customers. Today, Salt Life is more than just a logo; it represents a passion for the ocean, the salt air, and most importantly, a way of life. Founded by four watermen from Jacksonville Beach, FL, Salt Life has captured the attention of many ocean enthusiasts across the world and became one of today’s leading lifestyle brands.

Salt Life’s team of avid watermen has helped put Salt Life’s apparel to the test, and it is designed to withstand the harsh environment that comes with the territory of saltwater sports. The journey to develop a quality brand that effortlessly combines function and fashion wasn’t easy, but for those who live the Salt Life, it was impor- tant. Our apparel takes you from the boat to the beach and is constantly evolving to fit your needs.

Whether you’re going offshore fishing for marlin, diving to explore a wreck, or surfing gnarly waves, our distinctive dedication to offer quality products ranging from apparel, performance gear, sunglasses, accessories, and even the ubiquitous decal, we have something for everyone that is living the Salt Life.

We are here to provide everything you need to gear up for a day, a week, or a lifetime pursuing an active watermen’s lifestyle. Whether you’re by the water, or simply dreaming of it, Salt Life has what you’re looking for.