Unforgotten: Inspired By An Unknown World Cup Story
Back in 1966, Umbro was all set to kit out all 16 teams in that summer’s world cup. John Humphreys, son of Umbro founder Harold, had travelled the world to arrange deals with all the competing nations.
However, when the tournament started, only 15 of the teams wore Umbro. The USSR arrived with their own kits rather than the agreed Umbro designs, which were then lost to history.
This story is the inspiration behind a new lifestyle collection unveiled today – Unforgotten. Ahead of this year’s tournament in Russia, the new collection uses 1960s design, sportswear style and striking graphics to create a smart capsule.
The Unforgotten collection is split into two lines – the Missing Team range is in the striking red, white and blue of the Russian flag, displayed in bold colour blocks, a reference to 1960s Soviet design.
The Lev range is inspired by possibly Russia’s greatest ever player, Lev Yashin, who was always played head-to-toe in black. Known as the Black Spider, Lev is still the only goalkeeper to win the Ballon d’Or, and was known for his dynamic, athletic style of play.
Celebrating his status as a Russian football icon, the Lev range is all in understated black with flashes of red. Across both ranges, a graphic tells the Unforgotten story: 16 dots representing each team in the original tournament, with the Soviet Union called out in a different colour. They’re placed fourth in the graphic to reflect their final position in the tournament.
In the collection, there’s six pieces in each range: a Bomber Jacket, Game Day Jersey, two Graphic Tees, Track Pants and a Quarter Zip Lightweight Jacket. The collection is available from today at umbro.co.uk.