UMBRO and Soccer Star Ashlyn Harris Debut First Co-Branded Capsule Collection
UMBRO, one of the most iconic football (soccer) brands in the world, has partnered with brand ambassador Ashlyn Harris for a co-branded apparel collection that will launch on Umbropremier.com on June 27, 2019. Harris has been an ambassador for UMBRO’s on and off field collections of apparel, footwear and equipment since 2017 but this is the first capsule she has designed for the brand. Harris regularly provides UMBRO with creative input and feedback on performance product, so collaborating on a lifestyle collection was the natural next step in the partnership.
The unisex apparel line features sporty silhouettes including a track suit, short-sleeved sweatshirt, t-shirts and shorts featuring UMBRO’s iconic checkerboard pattern and Double Diamond logo, all emblazoned with Ashlyn Harris’ signature. Designed to be worn both on and off the pitch, the collection is inspired by UMRBO’s authentic sports heritage, while also taking cues from modern soccer culture to create an assortment that blends performance and style. Prices for the UMBRO x Ashlyn Harris line range from $30 to $80.
Harris is an American soccer player and FIFA Women’s World Cup champion. She is a goalkeeper for the United States Women’s National Team and for the Orlando Pride in the National Women’s Soccer League since 2016. She is currently competing in the FIFA Women’s World Cup and exclusively wears UMBRO cleats and gloves during all professional games.
“I am incredibly excited for the launch of my new line with UMBRO; UMBRO x Ashlyn Harris. I’ve been working hard with the brand for several years now and I am happy to finally share this collection. This process has been a long time coming and one of my greatest passions is to create and design. I’m grateful to UMBRO for the constant support and faith they have in me to help propel the brand forward in reaching new heights,” said Ashlyn Harris.
Globally, UMBRO operates in more than 100 countries around the world. The brand sponsors more than 120 clubs and 200 players worldwide. The ‘Double Diamond’ has been sported on and off the field by some of the world’s greatest players and teams. The UMBRO Premier collection of on and off field apparel, footwear and gear for men, women and kids is distributed at soccer and sports specialty stores in U.S. Additionally, an exclusive collection of UMBRO soccer apparel, footwear and gear for men, women and kids is available at Target stores nationwide and on Target.com.
In 1924, after witnessing a nation fall in love with football, Humphreys brothers Harold and Wallace established UMBRO, with fit and purpose at the heart of its design philosophy. UMBRO, owned by Iconix Brand Group, Inc., is the most authentic football (soccer) brand in the world and the only sports brand solely focused on football. The UMBRO family stretches across the four corners of the football world and the ‘Double Diamond’ is worn on and off the field with pride by players and fans alike. From professional to amateur players, fans to those inspired by football culture, UMBRO offers a wide selection of products across performance and lifestyle for all levels of the game. Recent lifestyle projects include collaborations with Christopher Raeburn, Henry Holland and Off-White.