Starter Black Label Teams Up with Coca-Cola® to mark the 50th Anniversary of its iconic Hilltop Commercial

Starter Black Label, the premium athletic brand established in 1971 and owned by Iconix Brand Group, Inc., has collaborated on a capsule collection with Coca-Cola to mark the 50th anniversary of its iconic Hilltop television commercial. The collection ties back to the enduring themes of unity, inclusion, optimism, and hope in the groundbreaking commercial which featured a diverse group of young people on a hilltop teaching the world to sing in perfect harmony.


Starter Black Label is one of over 25 fashion and beauty brands to interpret peace and harmony in a contemporary way for fashion fans around the world. The new collection will re-imagine the spirit of the Hilltop story for today with retro 70’s playfulness and an easy-going, fun vibe. Bold graphics with that same optimistic voice look at the past and offer a glimpse into the future with warmth, togetherness, and a hopeful spirit. Together, we form something more beautiful.


The Starter Black Label brand’s collaboration with Coca-Cola features short and long sleeve tees, fleece crews and hoodies showcasing bright graphics and colors. Retail prices range from $50 to $85. The collection is dropping Monday, August 16th, 2021, and will be available on and Coke retail stores nationwide.



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