STARTER X BUDWEISER Release First Global Drop as Part of 50th Anniversary Celebration
New York, New York—April 12, 2021 — Following the release of their first domestic collaboration which dropped at the beginning of 2021, Starter and Budweiser are at it again but this time bringing it to the global stage with their next drop in the series in honor of the Starter brand’s 50th anniversary. The Starter X Budweiser collection merges together the rich histories of two powerhouse American brands.
Through their commitment to crafting a product of uncompromising quality for over 140 years, Budweiser has grown into a true global icon. Sold in over 85 countries and earning the coveted rank of #1 most valuable beer brand in the world, Budweiser has become synonymous with cultural movements in movies, music and of course major global sporting events. Joining forces with well-known sports apparel brand Starter, extends their reach by tapping into the Starter brand’s world-wide audience of fans across the globe. Starter has an international presence in countries across Europe, Canada, Asia and Latin America, with both sports lovers and fashion enthusiasts dawning the classic star logo.
The iconic satin jacket originator tapped the “King of Beers” to create a collection that highlights their history of influencing fashion trendsetting culture. Starter has played a notable part in hip-hop fashion culture since the early 80’s, with well-known rappers and musicians sporting the iconic jacket during performances and appearances.
The new capsule blends together the heritage of these two timeless American brands by fusing sports, style and pop culture. Incorporating the infamous bold color scheme of Budweiser and the classic athletic silhouettes of Starter, the collection creates an assortment of standout pieces. Featuring the Starter brand’s take on Budweiser’s iconic logos, the assortment includes graphic tees, sweatshirts, rugby shirts, baseball shirts, satin jackets, breakaway jackets and hats.
Starter, a premium athletic brand established in 1971 and owned by Iconix Brand Group, Inc., pioneered the fusion of sports clothing with popular culture by forging partnerships with the major professional basketball, football, baseball, hockey and college leagues. The Starter brand launched Starter Black Label in 2012 as a premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories. Shortly after, the legendary Starter jacket was relaunched, quickly becoming a wardrobe staple for sports fans, athletes and entertainers to express their team pride and street style. In addition to Pro and NCAA outerwear, Starter brand expanded its NCAA collection to include apparel and headwear categories for more than 120 top NCAA programs. The iconic Starter satin jacket continues to be produced, in addition to expanded apparel offerings. For more information, please visit Starter.com.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made