ICONIX BRAND GROUP, INC. SIGNS BESPOKE LABS AS NEW LICENSEE FOR OCEAN PACIFIC
New York, New York – April 6th, 2021– Brand management company Iconix Brand Group, Inc (Nasdaq: ICON), has signed a one-year agreement with Bespoke Labs to be the new North American licensee for contemporary lifestyle brand, Ocean Pacific. The exclusive collection from Bespoke Labs will feature OP vintage graphics spanning each decade from the 70’s to now and will make its debut for the Spring season, launching April 2021. It will feature men’s and women’s tops and reflects the Ocean Pacific brand’s surf history and Californian aesthetic.
Ocean Pacific, previously a surfboard brand, became the first company to translate the West Coast surf culture into a lifestyle brand. The founder, Jim Jenks, created a clothing brand that met the demands of surfers in and out of the water. The brand fuses sports, music, art and fashion with beach culture. The collection’s newly remastered vintage graphics will pull from the OP brand’s history to include categories such as Surfer Designs, Heritage Designs, Brand Icons, Pro-Surfing Series as well as rare and re-mixed graphics.
“Ocean Pacific has defined the California lifestyle for five consecutive decades of youth culture” commented Ken West GM/EVP of Bespoke Labs. OP’s vast library of graphics is the perfect fit for our digital platform, allowing consumers to choose from 100’s of original OP designs on their preference of apparel style, fit and color. New graphics, apparel styles and collections will be continuously released throughout the year, and we plan to engage and collaborate with Ocean Pacific brand loyalists to maintain authenticity and deliver on their demands.”
The men’s and women’s Ocean Pacific collection will feature t-shirts, tanks and sweatshirts in a customizable wide range of colors and graphics. It is available exclusively on www.opsunwear.com. Retail prices $25-$65.
About Ocean Pacific
Founded in 1972 in Southern California and now owned by Iconix Brand Group, Inc., Ocean Pacific is a lifestyle brand known for its laid-back, California cool aesthetic. The comfortable, sunshine-ready OP clothes and accessories dominated the surf scene in the 70’s and 80’s. Many waves later, Ocean Pacific offers laid-back pieces that reflect its authentic heritage. The brand is an optimistic echo of the beaches and streets of Southern California’s surf and skate culture and remains relentlessly dedicated to the new generation searching for inspiration.
About Bespoke Labs
Bespoke Labs is pioneering custom print-on-demand product creation and fulfillment, helping brands modernize their operations and grow online sales by better meeting the complex needs of today’s consumer. Located in the heart of Detroit, Michigan, Bespoke Labs has invested 20+ years into creating proprietary technologies that marry state-of-the-art production capabilities with ecommerce storefronts and marketplaces, allowing online retailers the unique ability to create and sell unlimited products without the burden of large capital outlays and inventory expenses. Powering 50,000 online retailers worldwide with 30 million products produced in 2020, Bespoke Labs is hyper-focused on innovating the future of retail and improving how people connect with the products and brands they love.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets growing portfolio of consumer brands including: CANDIE’S®, BONGO®, JOE BOXER®, RAMPAGE®, MUDD®, MOSSIMO®, LONDON FOG®, OCEAN PACIFIC®, DANSKIN®, ROCAWEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, WAVERLY®, ZOO YORK®, UMBRO®, LEE COOPER®, ECKO UNLTD.®, MARC ECKO®and ARTFUL DODGER®. In addition, Iconix owns interests in the MATERIAL GIRL®, ED HARDY®, MODERN AMUSEMENT®, BUFFALO®, HYDRAULIC®, and PONY® brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.
For more information, please visit Iconixbrand.com.