ICONIX BRAND GROUP, INC. PARTNERS WITH NEW OUTERWEAR LICENSEE FOR ED HARDY
New York, NY – February 26, 2021 – Brand management company Iconix Brand Group, Inc. (Nasdaq: ICON), has signed a new three-year licensing agreement with Gruner and Co to be the exclusiveOuterwear licensee for the ED HARDY brand in North America. Gruner, a leader in the outerwear industry, has been family owned and operated for the past three generations. With a reputation for manufacturing high quality, inspiring styles and a sharp attention to details, Gruner has produced outerwear for many top brand names. Gruner and Co will design and manufacture ED HARDY outerwear for men, women, and kids.
“Ed Hardy’s focus on creativity and free spirit speaks to today’s consumer,” said Caroline Arfa Massel, Co-President of Gruner. “We are excited to pair our unmatched experience with Ed Hardy’s storytelling and individuality.”
In today’s environment everyone is looking for something uplifting as they walk, dine and gather outdoors. ED HARDY outerwear offers just that. The new line includes an assortment of denims, track jackets, satin and velvet souvenirs, faux-leathers, bombers, bubble jackets and varsity pieces. Not conforming to traditional norms, each item has an eye-catching combination featuring artwork from Ed Hardy’s original archives alongside bold colors and trending fabrics. This expressive and artistic new collection will reflect Ed Hardy’s individualistic, passionate and youthful aesthetic targeting the Millennial and Gen-Z market.
The new line of outerwear is planned to launch at department stores and specialty stores by Q3 2021.
The ED HARDY outerwear collection already has received positive market response. To view images from the collection look book, please visit https://www.grunerco.com/edhardy.
About Ed Hardy
The Ed Hardy brand is synonymous with tattoo culture and the broader universe it is a part of; a community of individuals who are unapologetically passionate and enthusiastic about telling their story. Art, self- expression and reinvention are at the heart of the brand.
About Gruner & Co:
Gruner & Co was founded in 1949 as an outerwear manufacturer and has been owned and operated by the Gruner family since that time. Based in New York City, the company is currently headed by Harvey Arfa and his daughter, Caroline Arfa Massel. Gruner produces all types of outerwear, ranging from golf jackets to tailored dress coats and everything in between. In addition to Ed Hardy, Gruner is the licensee for Hart Schaffner Marx and Ike Behar outerwear which sell to major department stores as well as specialty stores. Gruner also supplies private label outerwear to large US and International retailers and maintains a sizable uniform business with wholesale distributors in the airline, hospitality, security and logistics industries.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S®, BONGO®, JOE BOXER®, RAMPAGE®, MUDD®, MOSSIMO®, LONDON FOG®, OCEAN PACIFIC®, DANSKIN®, ROCAWEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, WAVERLY®, ZOO YORK®, UMBRO®, LEE COOPER®, ECKO UNLTD.®, MARC ECKO® and ARTFUL DODGER®. In addition, Iconix owns interests in the MATERIAL GIRL®, ED HARDY®, MODERN AMUSEMENT®, BUFFALO®, HYDRAULIC®, and PONY® brands. Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.
For more information, please visit Iconixbrand.com.