Umbro & Rowing Blazers Come Together for a Capsule Collection
Youthful and irreverent clothing brand Rowing Blazers has announced a collaboration with leading football (soccer) apparel and equipment brand Umbro. The two brands come together for a limited-edition twelve-piece collection that will be sold exclusively on the Greenhouse app, at select Foot Locker locations, and at rowingblazers.com.
The twelve-piece capsule features three classic Umbro styles – soccer jerseys, field jackets, and soccer shorts – reimagined with iconic Rowing Blazers signature patterns and fabrics including its trademark croquet stripe, the gun club check house tweed pattern, navy/red zig-zag stripe, and a classic Gordon Modern tartan. Each of the Rowing Blazers x Umbro Jerseys feature design details including the Rowing Blazers logo in the sponsor logo placement and Jack Carlson’s personal coat of arms, granted to him by the College of Arms in London — with references to his time on the national rowing team, career in classical archaeology, and his childhood dog. The collection also includes a croquet stripe Rowing Blazers x Umbro soccer ball.
“We (Rowing Blazers) don’t normally blast our logo on product, but to see Rowing Blazers in the sponsor logo placement on an Umbro jersey was too good to pass up,” says Jack Carlson, founder of Rowing Blazers. “I grew up with Umbro. Living in England as a little kid in the early ‘90s, it was the weekend uniform. “During the week, the school blazer was quite literally the uniform. Umbro was innovative in creating patterned soccer jerseys. Their sublimated geometric patterns, the creative use of stripes, even tartan — and of course their famous checkerboard design — have always been inspiring to me. I collect soccer jerseys too, and love wearing the funkier ones. A good, collared soccer jersey in an unusual pattern often beats a polo… And I basically live-in soccer shorts when it’s warm out. It’s an honor to be collaborating with such a legendary name on this Rowing Blazers tribute to The Beautiful Game.”
The Rowing Blazers x Umbro collection, retailing for $80.00-$250.00, will be available exclusively at rowingblazers.com and Greenhouse app on March 26th, and will see a wider release at Foot Locker stores and online on April 2nd. All sizes are unisex and range from S – XXL.
About Rowing Blazers
Rowing Blazers is a design lab for the classics. Inspired by sport, nostalgia, and travel, the brand is dedicated to inclusivity and irreverence. Founded by archaeologist and former U.S. national team rower Jack Carlson, the brand has become known for its limited-edition collaborations, its subversive sense of humor, and for combining old-school British and American style with the philosophies of streetwear.
Wherever there is Football, there is Umbro – since 1924. We provide apparel, footwear and equipment for all players and fans of the game – and also for those inspired by the vibrant culture surrounding Football. We have partnered up with exciting designers to deliver unique collaborations celebrating the DNA of our brand – these include Christopher Raeburn, Henry Holland, SweetSKTBS, Patta, Vetements and Off White.
Around the world we sponsor more than 120 clubs including teams such as West Ham United, AFC Bournemouth and Burnley FC (English Premier League); FC Schalke 04, Werder Bremen (German Bundesliga); SM Caen, Stade de Reims (French Ligue 1); Heart of Midlothian (Scottish Premiership); Al Ahly SC (Egypt); RCD Mallorca (Spanish La Liga); Newell’s Old Boys, Argentinos Juniors, Atletico Tucuman (Argentinean Primera Division); Santos, Grêmio, Fluminense and Chapecoense (Brazilian Série A); Independiente Santa Fe (Colombian Primera A); Nacional (Uruguayan Primera División); Herediano (Costa Rican Liga FPD); FC Tokyo and Gamba Osaka (Japanese J1) and Seongnam FC (South Korea) as well as national teams from Jamaica, El Salvador and Guatemala.
Greenhouse is a creative incubator with a distinct goal of creating category-busting collaborations and concepts with the world’s leading youth culture tastemakers, at scale an innovation arm of Foot Locker, Inc. Rooted in youth culture Greenhouse aims to discover the next generation of creators across youth culture and craft the vision of the individuals and brands they partner with.