Rampage Names Savannah Chrisley As Its First-Ever Creative Director
RAMPAGE, the contemporary young women’s lifestyle brand owned by Iconix Brand Group, Inc. (Nasdaq: ICON), has named Savannah Chrisley as RAMPAGE’s first-ever creative director as part of Iconix’s strategy to re-launch the apparel category for the brand. Chrisley is the star of the unscripted spinoff series “Growing Up Chrisley” and is also featured on the hit show, “Chrisley Knows Best.” “Chrisley Knows Best” is one of the highest-rated shows on the USA Network, regularly attracting an audience of more than three million viewers per week. Chrisley’s role as RAMPAGE creative director will be documented on upcoming seasons of both “Growing Up Chrisley” and “Chrisley Knows Best.”
As creative director of RAMPAGE, Chrisley will be involved in the entire creative and design process for product lines as well as seasonal campaign concepts. Her bold and feminine style is perfectly aligned with the RAMPAGE brand values and customer base. Chrisley will help introduce RAMPAGE to a new generation by working closely with the RAMPAGE team to add her personal style to the brand. She will also star in brand campaigns and share custom content with her more than three million followers across social media. Chrisley’s first collection of apparel for RAMPAGE is expected to debut for the Holiday 2019 season.
“As a young woman, I always dreamt of partnering with a brand that empowers women and helps them embrace their true selves. I’m excited to have found a partner like RAMPAGE that will help make all of my fashion dreams come true,” said Savannah Chrisley.
“Iconix Brand Group looks forward to collaborating with Savannah to bring the RAMPAGE brand to new consumers,” said Bob Galvin, chief executive officer and president at Iconix Brand Group, Inc. “Savannah embodies the RAMPAGE brand values and we have a unique opportunity to grow this brand through leveraging her television and social media platforms.”
RAMPAGE is currently available at retailers including Belk, 6pm and Amazon, among others.
RAMPAGE, established in 1982 and owned by Iconix Brand Group, Inc., appeals to fashionable, confident women who take charge of their personal and professional lives. RAMPAGE empowers women to be their truest, boldest, most fantastic selves. Previous campaigns have featured Petra Nemcova, Gisele Bündchen, Bar Refaeli, Irina Shayk, Ireland Baldwin and Olivia Culpo. RAMPAGE is available in better department stores in North America and internationally distributed in China. Product categories include apparel, outerwear, hosiery, intimates and sleepwear, footwear, handbags, jewelry, eyewear, cold weather accessories and fashion accessories.