Rampage Debuts First Collection From Creative Director Savannah Chrisley
Rampage, the contemporary young women’s lifestyle brand owned by Iconix Brand Group, Inc., is introducing its first apparel collection in collaboration with creative director Savannah Chrisley, the star of the unscripted spinoff series “Growing Up Chrisley” and the hit show, “Chrisley Knows Best.” Chrisley was named Rampage’s creative director earlier this year and in her new role, she is involved in the entire creative and design process for product lines as well as seasonal campaign concepts.
The new Rampage x Savannah Chrisley line is infused with Chrisley’s bold and feminine style and is launching at select Belk stores and on Belk.com, starting October 30, 2019. The collection features fashion-forward styles and silhouettes, ranging from an asymmetrical maxi dress with ruffle details to bodysuits, graphic t-shirts, denim, loungewear and outerwear. Plaid, floral, leopard and snakeskin prints are featured throughout the assortment, with a color palette of black, gray, ivory, blush and olive green. Standout layering pieces include a studded moto jacket, a faux fur Sherpa jacket and a belted satin trench. The entire line is accessibly priced, with everything retailing for less than $100.
“Working with a fashion brand like Rampage is a dream come true for me,” said Savannah Chrisley. “It’s been an amazing process working with the Rampage team to develop my first collection and I’m excited for everyone to finally see what I’ve been working on.”
“Savannah has been a great partner for Rampage as we work together to re-launch the brand’s apparel collection and bring the brand to a new generation,” said Bob Galvin, chief executive officer and president at Iconix Brand Group, Inc.
Chrisley’s role as Rampage’s creative director has been documented on the latest season of “Growing Up Chrisley” and will also be featured on upcoming episodes of “Chrisley Knows Best.” In addition to her design duties, she also stars in brand campaigns and shares custom content with her more than three million followers across social media.
Rampage, established in 1982 and owned by Iconix Brand Group, Inc., appeals to fashionable, confident women who take charge of their personal and professional lives. Rampage empowers women to be their truest, boldest, most fantastic selves. Previous campaigns have featured Petra Nemcova, Gisele Bündchen, Bar Refaeli, Irina Shayk, Ireland Baldwin and Olivia Culpo. Rampage is available in better department stores in North America and internationally. Product categories include apparel, outerwear, hosiery, intimates and sleepwear, footwear, handbags, jewelry, eyewear, cold weather accessories and fashion accessories.