London Fog announced today that Emmy award-winning actor, Neil Patrick Harris, and his husband, actor and chef David Burtka, will be featured in the brand’s holiday marketing campaign. The campaign, shot in New York City, marks the first time that Harris and Burtka have appeared together in a fashion campaign, which will launch in January issues of fashion and lifestyle magazines.
“London Fog is our first fashion campaign together. We’ve done photo shoots before, but have never represented a brand,” stated Neil Patrick Harris. “London Fog is a brand rich in heritage, and most famously known for its iconic trench coat and it’s nice to be a part of that history now,” added David Burtka.
For the ads, the handsome duo is captured in a series of timeless, classic portraits wearing tailored pieces from London Fog’s signature outerwear collection. The twosome looks ever the newlyweds in the shots, with Harris resting his head on Burtka’s shoulder.
“We are thrilled to be partnering with Neil and David on the London Fog campaign,” stated Dari Marder, chief marketing officer, Iconix Brand Group, Inc. “They are a modern, iconic Hollywood couple; who authentically embrace the brand and its aesthetic,” Marder commented.
In a continuation of its longstanding philanthropic history, London Fog has made a donation to Elton John’s charity, the Elton John AIDS Foundation, a cause chosen by the couple, in honor of their campaign.
Up next, Harris is set to host the 87th Oscars® in February, as well as his own variety show on NBC based on the British series, Ant and Dec’s Saturday Night Takeaway. Burtka is headed to Broadway to star in the wedding-themed musical, “It Shoulda Been You,” opening in March.
The London Fog brand includes men’s, women’s, and kids’ outerwear, handbags, luggage, cold weather accessories, eyewear, umbrellas and home. The collections retail from $150.00-$350.00 and are available at better department stores such as Macy’s and online at www.londonfog.com.