Iconix Brand Group, Inc. Partners Royal Velvet With The Himatsingka Group
Iconix Brand Group, Inc. is partnering its Royal Velvet brand with new licensee Himatsingka America, a part of the Himatsingka Group, in a new multi-year deal for the United States and its territories including Puerto Rico; as well as Canada and Mexico. Royal Velvet is a heritage home brand that brings luxury to life through its classic and colorful aesthetic. Under the new licensing agreement, Himatsingka will design, manufacture and distribute Royal Velvet across multiple home textile categories including fashion bedding, sheets, utility bedding including down and down alternative pillows, mattress pads and protectors, blankets and throws, bath and beach towels, bath accessories, bath rugs, shower curtains, pet beds and pet throws. Royal Velvet is one of 30 brands in Iconix Brand Group’s robust portfolio of consumer brands. The company owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide.
The Royal Velvet collections from Himatsingka will be showcased to the industry during Home Textiles Market in September 2019, with a retail launch expected for Spring 2020 at department and specialty stores. The new collections will feature Royal Velvet’s timeless style, quality, and unparalleled comfort.
“We look forward to partnering with Iconix Brand Group and leveraging our integrated expertise to enhance the presence of the Royal Velvet brand across various home textile categories,” said Shrikant Himatsingka, Managing Director & Group CEO, Himatsingka Group. “This new initiative is consistent with our strategy to expand our global brand portfolio in the home textile space.”
“Iconix is excited to partner with Himatsingka America Inc. to help us grow and expand the Royal Velvet brand,” said Bob Galvin, chief executive officer and president at Iconix Brand Group, Inc. “Royal Velvet’s new licensing deal is part of our efforts to maximize the potential of the home brands in our portfolio.”
About Royal Velvet
Over 60 years ago, Royal Velvet set out to make the best towel in the world. Since then, the brand has expanded its horizons and brought classic style, comfort, and indulgence into more rooms and more homes than ever before. Royal Velvet weaves timeless heritage together with proven quality, allowing anyone to express their personality with color, style, and luxury. The brand is the authority on color, providing a variety of choices for personal expression through home bedding, bath and décor.
For updates and more information on Royal Velvet, visit RoyalVelvet.com follow the brand on Facebook, Instagram, Pinterest and Twitter.
About the Himatsingka Group
The Himatsingka Group is a vertically integrated textile major with a global footprint. The Group focuses on the manufacture, retail and distribution of home textile products. On the manufacturing front, the Group operates amongst the largest capacities in the world for producing bedding products, bath products, drapery and upholstery fabrics and fine count cotton yarn. Spread across North America, Europe and Asia, the Group’s retail and wholesale distribution divisions operate amongst the largest brand portfolios in the home textile space, both licensed and owned. With a team of over 8,000 people, the Group continues to build capacities and enhance reach in the global textile space.