Iconix Brand Group, Inc. Expands Starter’s Presence In Korea With New Licensing Deal
Iconix Brand Group, Inc. (NASDAQ: ICON) has entered into a new three-year licensing agreement with Sparks Glencoe Korea Co., Ltd., a wholly-owned subsidiary of FILA Korea Ltd., that will expand STARTER, the iconic premium athletic brand, further into the Korean market. STARTER is one of 30 brands in Iconix Brand Group’s portfolio of consumer brands. Iconix owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide.
Under the new agreement, Sparks Glencoe Korea Co., Ltd. will have the exclusive license to design, manufacture and market STARTER and STARTER Black Label footwear and underwear in Korea. The new STARTER collections are set to launch at retail later this year.
“Iconix’s new licensing deal for STARTER is part of our strategy to grow our brands internationally,” said Bob Galvin, chief executive officer and president of Iconix Brand Group, Inc. “This new partnership reinforces STARTER’s strong brand recognition around the world, and we look forward to collaborating with the Sparks Glencoe Korea team to further develop the STARTER brand.”
“The STARTER brand has great potential in the Korean market,” said Kevin Yoon, Chief Executive Officer and President of FILA Korea Ltd., “We’ve already seen strong demand for STARTER in our region and we are excited for the opportunity to help the brand increase its international presence.”
Established in 1971, STARTER is one of the most iconic global sports brands in history. The brand pioneered the fusion of sports clothing with popular culture, including logo apparel, and continues to produce apparel that honors its heritage and emphasizes quality and style.
STARTER, a premium athletic brand established in 1971 and owned by Iconix Brand Group, pioneered the fusion of sports clothing with popular culture by forging partnerships with the major professional basketball, football, baseball and hockey leagues. STARTER launched STARTER Black Label in 2012 as a premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories. Shortly after, STARTER re-launched the legendary STARTER jacket, quickly becoming a wardrobe staple for sports fans, athletes and entertainers to express their team pride and street style. In addition to Pro and NCAA outerwear, Starter expanded its NCAA collection to include apparel and headwear categories for more than 120 top NCAA programs. Starter continues to produce the iconic satin jacket, in addition to expanded apparel offerings, including an exclusive line available on Amazon.com. For more information, please visit Starter.com.