Danskin Re-Launches Lifestyle Footwear With New Licensee Fashion Footwear
Iconix Brand Group, Inc. (NASDAQ: ICON) has appointed Fashion Footwear as the new footwear licensee in the United States and Canada for Danskin, the aspirational women’s activewear brand. Under the new licensing deal, Fashion Footwear will design, manufacture and distribute Danskin’s line of lifestyle and athleisure footwear, with the first collection launching for the Fall 2019 season. Designed to support modern women as they move through their active lives, the new Danskin footwear collection is launching in August 2019 with similar retail distribution to Danskin’s activewear collection and will also be available on Danskin.com later this year.
“Danskin has strong brand awareness and with the ongoing popularity of athleisure, we have a significant opportunity to grow the brand through new licensing partnerships that will bring Danskin into more categories and territories,” said Bob Galvin, president and chief executive officer of Iconix Brand Group, Inc. “Partnering with Fashion Footwear for Danskin’s new footwear is part of our strategy to take advantage of Danskin’s substantial brand equity.”
The new Danskin footwear collection includes styles for women’s active lifestyles, featuring a versatile color palette and modern silhouettes. Key silhouettes include ballet flats and stretch mesh sneakers, in both slip-on and lace-up variations. The color palette spans from feminine white, gray, metallics and nude, to sporty with pops of bright pink and neon green. The collection is positioned at an accessible price point, with retail prices of $50 and under.
Danskin, owned by Iconix Brand Group, Inc., has been the authority in dance since 1882. From its start selling hosiery to ballerinas, to outfitting the Radio City Rockettes and New York City Ballet, Danskin has been the standard in dance for more than 135 years. Today, Danskin has evolved from a traditional dance apparel brand to an aspirational activewear brand for the modern woman. Danskin exists to enable powerful feelings of expression through movement and is committed to creating products that support today’s woman as she moves through her active, engaged, dynamic life.
For updates and more information on Danskin, please visit us at www.danskin.com.