Month: October 2019

Latest Zoo York x Founders Capsule Collection Pays Tribute To Legendary Skater Harold Hunter

Zoo York, one of the East Coast’s first true street culture inspired lifestyle brands, is releasing the second drop in its series of Zoo York x Founders capsule collections, created in collaboration with the brand’s founders, Rodney Smith, Eli Morgan Gesner and Adam Schatz. Earlier this year, the trio returned to the brand as creative directors. Zoo York is one of almost 30 brands owned by Iconix Brand Group, Inc.


The latest Zoo York x Founders release pays tribute to Harold Hunter, one of New York City’s most talented and respected skateboarders, who was a member of the original Zoo York skate team. Hunter traveled the world with the Zoo York crew and appeared in television shows as well as the cult classic movie, “Kids.” To honor Hunter’s memory, a portion of the proceeds from the collection will be donated to The Harold Hunter Foundation (HHF). HHF is a non-profit, community-based organization headquartered in New York City, that provides a network of support, opportunity, and advocacy for at-risk New York City youth to help them reach their full potential as both skateboarders and young adults. Zoo York has an ongoing relationship with the foundation, with Schatz serving on the board of directors for more than a decade.


The second Zoo York x Founders capsule consists of seven items, with most pieces featuring archival images of Hunter, along with memorable quotes from the legendary skater. Key items are a skate deck featuring Hunter’s image along with the Zoo York and HHF logos, as well as a short-sleeve t-shirt and long-sleeve t-shirt, both emblazoned with Hunter’s image and the quote “The little information I have, that’s what I know.” A hoodie, beanie and booty bag featuring Hunter’s image round out the collection, while a re-issue of a Zoo York crew neck fleece sweatshirt from 1995 with Hunter’s name showcased on the back, gives a nod to the brand’s history. To showcase the collection, Zoo York tapped AJ Rodriguez, a four-time recipient of scholarships for The Harold Hunter Foundation summer camp programs and a newly minted member of the Zoo York skate team.

“It was a life-changing experience,” says Rodriguez about his time in California at the HHF summer camp program. “This mentally opens up kids’ perspectives that these experiences even exist. You meet new friends and the socializing boosts your motivation to keep skating. Zoo York and its founders have carved such an important history and are so respected. It’s an honor to be welcomed into the family,” added Rodriguez.


“Zoo York was such an important part of Harold’s life. We’re thrilled to be working with Zoo’s original management on a special collaboration honoring Harold’s legacy and benefitting HHF,” said Jessica Forsyth, Executive Director of The Harold Hunter Foundation.


The new Zoo York x Founders capsule will be available only through Zoo York’s Instagram page and, starting on October 22, 2019.




About The Harold Hunter Foundation

Established in 2007 in memory of legendary skateboarder Harold Hunter, the Harold Hunter Foundation (HHF) is a 501(c)(3) non-profit, community-based organization headquartered in New York City. Our fundamental goal is to provide a network of support, opportunity, and advocacy for NYC youth so they can reach their full potential as skateboarders and young adults.


For more information, please visit


About Zoo York

In 1993, three skateboard enthusiasts, Rodney Smith, Eli Morgan Gesner and Adam Schatz, teamed up to develop the East Coast’s first true street culture-inspired lifestyle brand – Zoo York. The trio took creative inspiration from New York City’s rapidly evolving skateboarding, music and art scenes to produce a variety of culturally relevant products that were dark and gritty like New York City. What started off as a simple line of skate decks and t-shirts steadily grew into a full–blown apparel collection that was designed to withstand the city’s rugged terrain. Today, Zoo York is a highly evolved, globally recognized brand with an unbreakable East Coast attitude and dialect. Iconix Brand Group, Inc. acquired Zoo York in 2011.


For more information on Zoo York, please visit

Ed Hardy Extends Licensing Deal With Revlon

Brand management company Iconix Brand Group, Inc. has extended its existing licensing agreement with Revlon for the Ed Hardy brand. The new deal gives Revlon the global license for the Ed Hardy brand in the fragrance and personal care categories for an additional four years, through 2023. Revlon has held the global license for Ed Hardy since 2007. Ed Hardy is one of almost 30 consumer brands owned by Iconix Brand Group, Inc.


This new licensing deal is part of Iconix’s strategy to re-launch the Ed Hardy brand with a focus on the legacy of Don “Ed” Hardy, an internationally-renowned artist who is known as the godfather of modern tattoos.  Revlon will continue to partner with Ed Hardy to create fragrances and personal care items including deodorant, hair care products, body lotion, body wash, after shave and more, that celebrate the brand’s heritage and feature packaging that pays homage to Hardy’s iconic artwork. Revlon currently offers nine Ed Hardy fragrances and upcoming launches include two new unisex fragrances, scheduled for a Fall 2020 launch.


“Revlon has had a positive relationship with the Ed Hardy brand and we look forward to evolving our ongoing partnership with Iconix Brand Group,” said Ron Rolleston, Executive Vice President, Global Fragrance Marketing at Revlon, Inc.


“Collaborative partners like Revlon are crucial as we continue to develop and elevate the Ed Hardy brand,” said Bob Galvin, chief executive officer and president of Iconix Brand Group, Inc. “The fragrance category represents a growth opportunity for not only Ed Hardy, but also for several brands in the Iconix portfolio.”


Earlier this year, Iconix linked the brand with new licensee Vanilla Star to re-launch an elevated Ed Hardy apparel collection that draws on the brand’s authentic heritage in tattoo culture and highlights Hardy’s prolific catalog of tattoo artwork. The assortment includes high-quality graphic t-shirts, tracksuits, printed woven shirts, hoodies, leather jackets and embroidered denim jackets. The collection exclusively launched on earlier this year and will be expanding its distribution for the Fall 2019 season, with a presence in select Macy’s stores and on


About Revlon

Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon’s diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including mass, salon and prestige and online direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay, Cutex, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve and John Varvatos.


Please visit for the latest news and information about Revlon and its brands.


About Ed Hardy

The Ed Hardy brand is synonymous with tattoo culture and the broader universe it is a part of; a community of individuals who are unapologetically passionate and enthusiastic about telling their story. Art, self- expression and reinvention are at the heart of the brand.


For more information, visit and follow the brand on Instagram and Facebook.

Iconix Brand Group, Inc. Extends Longstanding Licensing Partnership For Umbro In Brazil, Argentina And Paraguay

Iconix Brand Group, Inc. announced today a ten-year extension of UMBRO’s licensing agreement with long-time partner Grupo Dass. The renewal gives Grupo Dass the continued license to design, manufacture and distribute UMBRO performance and lifestyle apparel, footwear and equipment in Brazil, Argentina and Paraguay through 2035. Grupo Dass, a leader in manufacturing and marketing sports brands in Latin America, and UMBRO, the iconic British football brand owned by Iconix Brand Group, Inc., first began their partnership twenty years ago in 1999.



UMBRO operates in more than 100 countries around the world. Additionally, the brand sponsors more than 120 clubs and 200 players worldwide. Sponsored clubs include Santos FC, Gremio, Cruzeiro Esporte Clube, Associacao Chapecoense, Avai FC, Sport Club do Recife and Club Athletico Paranaense in Brazil, as well as Newell’s Old Boys in Argentina. The ‘Double Diamond’ has been sported on and off the field by some of the world’s greatest players and teams. Today, UMBRO combines its heritage with modern soccer culture to create authentic apparel, footwear and equipment that blend performance and style.



In 1924, after witnessing a nation fall in love with football, Humphreys brothers Harold and Wallace established UMBRO, with fit and purpose at the heart of its design philosophy. UMBRO, owned by Iconix Brand Group, Inc., is the most authentic football (soccer) brand in the world and the only sports brand solely focused on football. The UMBRO family stretches across the four corners of the football world and the ‘Double Diamond’ is worn on and off the field with pride by players and fans alike. From professional to amateur players, fans to those inspired by football culture, UMBRO offers a wide selection of products across performance and lifestyle for all levels of the game. Recent lifestyle projects include collaborations with Christopher Raeburn, Henry Holland and Off-White.


To stay up to date with the latest news from UMBRO, visit



For many decades, Grupo Dass has been one of the largest manufacturing groups specializing in sports brands in Latin America, offering a high standard of service and quality to its customers. Big brands are what inspire and energize the Grupo Dass, with a focus on brand management and private label. A specialist in the sports segment, the company’s trajectory combines tradition and modernity, as it constantly seeks to evolve in research, technology and professional development, aiming for the satisfaction of customers, employees and stakeholders, through the continuous improvement of its products, processes, services and management system.


To stay up to date with the latest news from Grupo Dass, visit