Month: May 2019
Ed Hardy Re-Launches With An Elevated Collection For Spring/Summer 2019
Iconix Brand Group, Inc. (NASDAQ: ICON) has partnered its Ed Hardy brand with new licensee Vanilla Star to re-introduce the brand’s apparel collection in the US and Canada. Ed Hardy is one of 30 consumer brands owned by Iconix Brand Group, Inc. Under the new licensing agreement, Vanilla Star has designed and manufactured an elevated collection of Ed Hardy men’s apparel, now available on https://www.edhardyoriginals.com/. Prices start at $98 for graphic t-shirts.
The Ed Hardy brand celebrates the legacy of Don “Ed” Hardy and for the Spring/Summer 2019 season, the brand is going back to its roots. Hardy, known as the godfather of modern tattoos and an internationally-renowned artist, will be recognized in an upcoming retrospective at the de Young Museum in San Francisco this summer.
The new Ed Hardy line draws on this authentic heritage in tattoo culture and highlights Hardy’s prolific catalog of tattoo artwork with an assortment of high-quality graphic t-shirts, tracksuits, printed woven shirts, hoodies, leather jackets and embroidered denim jackets. In another nod to the craft of tattooing, the collection is made up of two parts: Walk Ins Welcome is the core collection with pieces featuring Hardy’s traditional tattoo flash art; while By Appointment Only is higher end, with hand-painted, custom and one-of-a-kind items.
“Iconix has an opportunity to re-invent Ed Hardy and our partnership with Vanilla Star is helping us write the next chapter for the brand,” said Bob Galvin, chief executive officer and president of Iconix Brand Group, Inc. “This elevated and artistic new collection will allow us to introduce the Ed Hardy brand to a new generation.”
Artwork from Hardy’s archives is showcased on made-in-the-USA graphic t-shirts made from super soft cotton with a faded vintage vibe. Rounding out the collection, all-over printed woven shirts feature repeating patterns that bring Hardy’s iconic artwork to life and retro tracksuits are accented with tattoo iconography and sporty contrast stripes.
The By Appointment Only line features t-shirts with bespoke details like paint splatters, tie-dye and hand-painted artwork, as well as one-of-a-kind customized vintage leather and denim jackets. Hand-selected vintage leather jackets have been refurbished and painted by local artists with artwork inspired by Hardy’s catalog. Additionally, restored vintage denim jackets are hand-painted, embroidered and washed to create a unique aesthetic.
About Ed Hardy
The Ed Hardy brand is synonymous with tattoo culture and the broader universe it is a part of; a community of individuals who are unapologetically passionate and enthusiastic about telling their story. Art, self- expression and reinvention are at the heart of the brand.
Iconix Brand Group, Inc. Expands Starter’s Presence In Korea With New Licensing Deal
Iconix Brand Group, Inc. (NASDAQ: ICON) has entered into a new three-year licensing agreement with Sparks Glencoe Korea Co., Ltd., a wholly-owned subsidiary of FILA Korea Ltd., that will expand STARTER, the iconic premium athletic brand, further into the Korean market. STARTER is one of 30 brands in Iconix Brand Group’s portfolio of consumer brands. Iconix owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide.
Under the new agreement, Sparks Glencoe Korea Co., Ltd. will have the exclusive license to design, manufacture and market STARTER and STARTER Black Label footwear and underwear in Korea. The new STARTER collections are set to launch at retail later this year.
“Iconix’s new licensing deal for STARTER is part of our strategy to grow our brands internationally,” said Bob Galvin, chief executive officer and president of Iconix Brand Group, Inc. “This new partnership reinforces STARTER’s strong brand recognition around the world, and we look forward to collaborating with the Sparks Glencoe Korea team to further develop the STARTER brand.”
“The STARTER brand has great potential in the Korean market,” said Kevin Yoon, Chief Executive Officer and President of FILA Korea Ltd., “We’ve already seen strong demand for STARTER in our region and we are excited for the opportunity to help the brand increase its international presence.”
Established in 1971, STARTER is one of the most iconic global sports brands in history. The brand pioneered the fusion of sports clothing with popular culture, including logo apparel, and continues to produce apparel that honors its heritage and emphasizes quality and style.
STARTER, a premium athletic brand established in 1971 and owned by Iconix Brand Group, pioneered the fusion of sports clothing with popular culture by forging partnerships with the major professional basketball, football, baseball and hockey leagues. STARTER launched STARTER Black Label in 2012 as a premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories. Shortly after, STARTER re-launched the legendary STARTER jacket, quickly becoming a wardrobe staple for sports fans, athletes and entertainers to express their team pride and street style. In addition to Pro and NCAA outerwear, Starter expanded its NCAA collection to include apparel and headwear categories for more than 120 top NCAA programs. Starter continues to produce the iconic satin jacket, in addition to expanded apparel offerings, including an exclusive line available on Amazon.com. For more information, please visit Starter.com.