Iconix Brand Group, Inc. is partnering its Royal Velvet brand with new licensee Himatsingka America, a part of the Himatsingka Group, in a new multi-year deal for the United States and its territories including Puerto Rico; as well as Canada and Mexico. Royal Velvet is a heritage home brand that brings luxury to life through its classic and colorful aesthetic. Under the new licensing agreement, Himatsingka will design, manufacture and distribute Royal Velvet across multiple home textile categories including fashion bedding, sheets, utility bedding including down and down alternative pillows, mattress pads and protectors, blankets and throws, bath and beach towels, bath accessories, bath rugs, shower curtains, pet beds and pet throws. Royal Velvet is one of 30 brands in Iconix Brand Group’s robust portfolio of consumer brands. The company owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide.

The Royal Velvet collections from Himatsingka will be showcased to the industry during Home Textiles Market in September 2019, with a retail launch expected for Spring 2020 at department and specialty stores. The new collections will feature Royal Velvet’s timeless style, quality, and unparalleled comfort.

“We look forward to partnering with Iconix Brand Group and leveraging our integrated expertise to enhance the presence of the Royal Velvet brand across various home textile categories,” said Shrikant Himatsingka, Managing Director & Group CEO, Himatsingka Group. “This new initiative is consistent with our strategy to expand our global brand portfolio in the home textile space.”

“Iconix is excited to partner with Himatsingka America Inc. to help us grow and expand the Royal Velvet brand,” said Bob Galvin, chief executive officer and president at Iconix Brand Group, Inc. “Royal Velvet’s new licensing deal is part of our efforts to maximize the potential of the home brands in our portfolio.”

About Royal Velvet

Over 60 years ago, Royal Velvet set out to make the best towel in the world. Since then, the brand has expanded its horizons and brought classic style, comfort, and indulgence into more rooms and more homes than ever before. Royal Velvet weaves timeless heritage together with proven quality, allowing anyone to express their personality with color, style, and luxury. The brand is the authority on color, providing a variety of choices for personal expression through home bedding, bath and décor.

For updates and more information on Royal Velvet, visit RoyalVelvet.com follow the brand on Facebook, Instagram, Pinterest and Twitter.

About the Himatsingka Group

The Himatsingka Group is a vertically integrated textile major with a global footprint. The Group focuses on the manufacture, retail and distribution of home textile products. On the manufacturing front, the Group operates amongst the largest capacities in the world for producing bedding products, bath products, drapery and upholstery fabrics and fine count cotton yarn. Spread across North America, Europe and Asia, the Group’s retail and wholesale distribution divisions operate amongst the largest brand portfolios in the home textile space, both licensed and owned. With a team of over 8,000 people, the Group continues to build capacities and enhance reach in the global textile space.

Iconix Brand Group, Inc. and UMBRO, the most iconic football (soccer) brand in the world and the only sports brand solely focused on football, have signed a multi-year deal to be the official apparel partner for Soccer Shots, an international franchise program that provides children ages two through eight with an age-appropriate soccer and character development experience. Through the new partnership, UMBRO will be the exclusive supplier of jerseys for all Soccer Shots coaches and more than 350,000 children who participate in Soccer Shots’ programs each year. UMBRO will also support the Soccer Shots Foundation, which provides learning and development opportunities to underserved children through the game of soccer.

This year marks UMBRO’s 95^th anniversary and partnering with Soccer Shots will help the brand share its history and authenticity with a new generation. Today, the company combines its heritage with modern soccer culture to create authentic apparel, footwear and equipment that blend performance and style. An exclusive collection of UMBRO soccer apparel, footwear and gear for men, women and kids is available at Target stores nationwide and on Target.com.

Soccer Shots provides children with quality and engaging soccer programs under the guidance of childhood education specialists, professional soccer players and experienced, licensed soccer coaches. The Soccer Shots experience helps build confidence on and off the field and improves gross motor skills. This curriculum-based program is offered through 120 franchises, operating in more than 200 territories across nearly 40 states in the U.S. and Canada.

Globally, UMBRO operates in more than 100 countries around the world. The brand sponsors more than 120 clubs and 200 players worldwide. The ‘Double Diamond’ has been sported on and off the field by some of the world’s greatest players and teams. In addition to the UMBRO collection available at Target, the UMBRO Premier collection of on and off field apparel, footwear and gear for men, women and kids is distributed at soccer and sports specialty stores in U.S.

To stay up to date with the latest news from UMBRO, visit Umbro.com and follow @UmbroUSA on Instagram, Facebook and Twitter.

ABOUT UMBRO

In 1924, after witnessing a nation fall in love with football, Humphreys brothers Harold and Wallace established UMBRO, with fit and purpose at the heart of its design philosophy. UMBRO, owned by Iconix Brand Group, is the most authentic football (soccer) brand in the world and the only sports brand solely focused on football. The UMBRO family stretches across the four corners of the football world and the ‘Double Diamond’ is worn on and off the field with pride by players and fans alike. From professional to amateur players, fans to those inspired by football culture, UMBRO offers a wide selection of products across performance and lifestyle for all levels of the game. Recent lifestyle projects include collaborations with Christopher Raeburn, Henry Holland and Off-White.

ABOUT SOCCER SHOTS

Located just outside Harrisburg, Pa., Soccer Shots is an international franchise program that provides children ages two through eight with a developmentally appropriate soccer and character development experience under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches. The curriculum-based program is offered through 120 franchises operating in more than 200 territories across nearly 40 states and Canada. Soccer Shots was founded by two professional soccer players who identified a need for quality and engaging soccer programs for children under age eight. For more information or to find a program near you, visit https://www.soccershots.org/. For more information on franchising with Soccer Shots, visit www.soccershotsfranchising.com.

New York, New York – February 19, 2019 – Iconix Brand Group, Inc. has signed a new agreement with One Step Up to be the exclusive apparel and footwear licensee for the PONY brand in North America. Under the new three-year deal, One Step Up and its subsidiaries, Fashion Footwear, Aggressive Apparel and Kidz Concepts, will design and manufacture PONY footwear and apparel for men, women and kids. PONY is one of 30 brands in Iconix Brand Group’s robust portfolio of consumer brands. The company owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide.

The new collection of PONY footwear for men, women and kids will be the first category to launch for the Spring/Summer 2019 season, at retailers including Footlocker, Champs and Kicks USA as well as PONY.com. Additionally, men’s and women’s activewear and kids’ apparel will launch exclusively on PONY.com for the Spring/Summer 2019 season, with expanded distribution in specialty stores planned for the Fall/Winter 2019 season. Other categories will include men’s and boys’ underwear and loungewear, debuting for the 2019 back-to-school season. The new footwear collection will include many of the most recognizable and iconic PONY footwear styles including the City Wings basketball shoe and the inaugural tennis shoe, the Top Star.

Founded in Manhattan in 1972, PONY has a rich history of influencing New York’s culture of cool. PONY stands for “Product of New York,” and has been worn by legendary athletes across multiple sports including basketball, football, baseball and even tennis. Since the 1970’s, PONY has been embraced by some of the biggest names in culture and entertainment, when the brand was one of the first to take true sports footwear and apparel and transition them into fashion statements.

“We’re excited to partner with Iconix to help grow the PONY brand through a new line of footwear and apparel,” said Harry Adjmi, president of One Step Up. “PONY is an iconic New York brand with strong recognition and growth potential, and we’re thrilled to help bring the brand to life through our new product lines.”

“Iconix looks forward to collaborating with One Step Up on the PONY brand,” said Robert Galvin, chief executive officer, president and a member of the board of directors at Iconix Brand Group, Inc. “With heritage athletic and lifestyle brands in high demand right now, our new partnership with One Step Up will help us evolve and expand the PONY brand in North America. We are excited to reintroduce the PONY brand to the market with a fresh approach based on storytelling and tremendous product. We have a unique opportunity to reintroduce the brand to a whole new generation with a powerful digital first and social media focused strategy.”