Month: July 2018
Starter Press Release
STARTER RETURNS TO THE FOOTBALL FIELD
THROUGH PARTNERSHIP WITH THE ALLIANCE OF
G-III Sports by Carl Banks Inks Deal with The Alliance
Starter to Become the Official On-Field Supplier of Uniforms and Sideline Apparel for All Eight Alliance Teams
NEW YORK, N.Y. – July 24, 2018 – Today, G-III Sports by Carl Banks announced a multi-year partnership with The Alliance of American Football, a professional football league debuting February 9, 2019, bringing iconic sports brand Starter, owned by Iconix Brand Group, back to the football field. Starter, through G-III Sports, will be the official on-field apparel and game day uniform supplier for all eight Alliance teams.
“This is the right opportunity for Starter to make its return to the football field,” said Carl Banks, president of G-III Sports, a Division of the G-III Apparel Group. “Our partnership with The Alliance is built on a shared commitment to the game, players and fans.”
He added, “In 1985, while playing for the New York Football Giants, I was signed as a brand ambassador for Starter. That experience served as a crash course in learning about the connection between sports, culture and fashion. It has been an incredible journey, and I’m proud to take this next step. From the field, to the sidelines, to the stands, I look forward to introducing Starter to a new generation of players and fans while delivering on what people with an affinity for the brand have come to expect.”
A premium athletic brand established in 1971, Starter pioneered the merger of sports clothing with popular culture by forging partnerships with the major pro football, basketball, baseball, hockey and college leagues.
“We’re proud to bring Starter, an iconic brand with over 45 years of rich sports heritage, back to the football field,” said Charlie Ebersol, co-founder and CEO, The Alliance. “A pioneer in the space, they were one of the first brands to be on the field and a must-have item for die-hard sports fans across the country. Starter has long been associated with your favorite sports teams, whether through the classic Starter Jacket or throwback uniforms of stars like Alliance executives Troy Polamalu and Hines Ward. We look forward to taking our first snap with the instantly-recognizable Starter logo emblazoned on our jerseys as well as on our sidelines.”
He added, “This would not be possible without Carl Banks, who in so many ways embodies what The Alliance is all about. Not only was he an All-Pro linebacker and two-time Super Bowl champion, he started G-III Sports while still playing in the NFL. He has since established himself as a force in business, with a career as impressive – if not more – than his years playing professional football.”
Designed and engineered to meet the needs of each player, Alliance Starter game day jerseys will use light fabric with a contoured fit for optimal player comfort and performance on the field. Durable enough to withstand the rigors of top-flight football, the jerseys will bring a modern Starter aesthetic to The Alliance.
“Starter, one of the first brands to fuse fashion and fan wear, has been a part of sports and pop culture for nearly five decades,” says Jamie Cygielman, chief marketing 7officer and executive vice president, Iconix Brand Group. “Starter’s partnership with The Alliance of American Football marks a new connection point for the brand to the athletes, tastemakers and influencers of today who are all integral to Starter’s DNA, both on-and-off the field.”
About G-III Apparel Group, Ltd.
G-III is a leading manufacturer and distributor of apparel and accessories under licensed brands, owned brands and private label brands. G-III’s owned brands include Donna Karan, DKNY, Vilebrequin, G. H. Bass, Andrew Marc, Marc New York, Eliza J and Jessica Howard. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Karl Lagerfeld Paris, Kenneth Cole, Cole Haan, Guess, Vince Camuto, Ivanka Trump, Kensie, Levi’s and Dockers brands. Through our team sports business, G-III has licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League, and over 150 U.S. colleges and universities. G-III also operates retail stores under the DKNY, Wilsons Leather, G. H. Bass, Vilebrequin, Calvin Klein Performance and Karl Lagerfeld Paris names.
About The Alliance of American Football
Led by some of the most respected football minds in the game, The Alliance of American Football is a dynamic professional football league fueled by an unprecedented Alliance between players, fans and the game. Founded by TV and film producer Charlie Ebersol and Hall of Famer Bill Polian, The Alliance will feature eight teams with 50-player rosters playing a 10-week regular season schedule in the spring beginning February 9, 2019 on CBS, followed by two playoff rounds and culminating with the championship game the weekend of April 26-28, 2019.
Starter, a premium athletic brand established in 1971 and owned by Iconix Brand Group, pioneered the fusion of sports clothing with popular culture by forging partnerships with the major pro basketball, football, baseball, hockey and college leagues. Starter launched Starter Black Label in 2012 as a premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories. Shortly after, Starter re-launched the legendary Starter jacket, quickly becoming a wardrobe staple for sports fans, athletes and entertainers to express their team pride and street style. In addition to Pro and NCAA outerwear, Starter expanded its NCAA collection to include apparel and headwear categories for more than 120 top NCAA programs. Starter continues to produce the iconic satin jacket, in addition to expanded apparel offerings. For more information, please visit Starter.com.
The eight cities and head coaches include:
• Alliance Orlando – Steve Spurrier
• Alliance Atlanta – Brad Childress
• Alliance Memphis – Mike Singletary
• Alliance Salt Lake – Dennis Erickson
• Alliance Phoenix – Rick Neuheisel
• Alliance San Diego – Mike Martz
• Alliance Birmingham – Tim Lewis
• Alliance San Antonio – Mike Riley
Fans will be able to stream Alliance matchups live via the free Alliance app while accessing integrated fantasy options with real rewards — for themselves and the players they are cheering on. With a focus on player well-being on and off the field, The Alliance will provide players with a commitment to safety and state-of-the-art equipment as well as a comprehensive bonus system, post-football career planning, financial counseling and scholarship support for postsecondary education.
Alliance of American Football
Starter / Iconix Brand Group
Candie’s Press Release
CANDIE’S GOES “INSTA-FASHION” THIS FALL WITH #CANDOSTYLE
New York, New York—July 10, 2018— Candie’s, the iconic junior’s brand known for its fun, confident approach to fashion, heads into fall with an “Insta-Fashion” campaign that focuses on the instantaneous and always-on social sharing in today’s culture, and features young, contemporary women who can do it all, including Sailor Brinkley Cook, the student, philanthropist and daughter of supermodel Christie Brinkley, as she and the cast take on life in the big city in a way that reflects the fearless millennial woman’s lifestyle.
Candie’s, part of Iconix Brand Group, Inc. (NASDAQ: ICON), has traditionally attached a strong celebrity face to its campaigns, but is shifting in a new direction this season to engage with modern, young women through targeted, relevant content that they can identify with and feel is authentic to their values and peer groups. Millennial females are increasingly consuming their media and shopping in a new way, and this step marks the brand’s dedication to meeting the Candie’s girl where she is on social and digital media with relatable representations of her real lifestyle.
“We know we can reach the millennial consumer by focusing our marketing efforts on meaningful social and digital content that speaks to and engages our Candie’s fans in a personal, modern way,” says Jamie Cygielman, Chief Marketing Officer and Executive Vice President, Iconix Brand Group. “We are committed to continuing to build the Candie’s community by connecting with relatable women and sharing content that highlights who the Candie’s girl is today, while always staying true to the heart of the brand that values confidence, adventure and the can-do spirit.”
The Candie’s cast serves as a connection point for the consumer with a “can-do spirit” to like-minded, driven and females who take the brand’s followers behind-the-scenes on Instagram with unique content about what it means to be a #CandiesGirl, “Candie’s Cam” takeovers and how they incorporate the brand into their lifestyle.
Shot by Carin Backoff, a fashion photographer known for her vibrant, bold and lively shots, and styled by Laura Ferrara, the “Insta-Fashion” campaign plays on emphasis on social sharing with a Candie’s twist. Sailor is seen laughing on top of a hijacked copy machine at the office surrounded by piles of instant printable photos after work and also snapping selfies on her smartphone in a taxi. The girls take on the streets of New York together and show that there is never a moment’s rest from sharing and posting with a quick dip into a sidewalk photo booth on a city street.
Candie’s multi-faceted marketing platform will host multiple social and digital content series across Instagram, YouTube, Facebook, Twitter and Pinterest that encourages a community dialogue about style, opinions, passions and ideas, complete with Instagram fashion polling with looks from the fall campaign, “How to Wear It” #CanDoStyle guides for the activity-heavy millennial of today, and a call for fans to share with the brand what makes them the ultimate #CandiesGirl.
The Candie’s fall campaign showcases the newly launched Candie’s “Sculpt” denim line, with sculpting and lifting technology that has LycraÒ stretch for great recovery that eliminates bagginess. Candie’s “Sculpt” denim comes in a skinny cut with three washes, making it the perfect wardrobe essential for dayto-night. Other key pieces include printed maxi rompers, classic workwear like the iconic Audrey pant and versatile blazers.
The Candie’s collection includes junior apparel, accessories and eyewear. Candie’s is available at Kohl’s stores nationwide as well as online at Kohls.com. For exclusive behind-the-scenes photos and video please visit www.candies.com. To stay up to date with the latest news from Candie’s follow us at @CandiesBrand and become a fan of Candie’s on Facebook at www.facebook.com/Candies
Iconix Media Contact:
Caroline Hawkins, Director of Public Relations
Unforgotten: Inspired By An Unknown World Cup Story
Back in 1966, Umbro was all set to kit out all 16 teams in that summer’s world cup. John Humphreys, son of Umbro founder Harold, had travelled the world to arrange deals with all the competing nations.
However, when the tournament started, only 15 of the teams wore Umbro. The USSR arrived with their own kits rather than the agreed Umbro designs, which were then lost to history.
This story is the inspiration behind a new lifestyle collection unveiled today – Unforgotten. Ahead of this year’s tournament in Russia, the new collection uses 1960s design, sportswear style and striking graphics to create a smart capsule.
The Unforgotten collection is split into two lines – the Missing Team range is in the striking red, white and blue of the Russian flag, displayed in bold colour blocks, a reference to 1960s Soviet design.
The Lev range is inspired by possibly Russia’s greatest ever player, Lev Yashin, who was always played head-to-toe in black. Known as the Black Spider, Lev is still the only goalkeeper to win the Ballon d’Or, and was known for his dynamic, athletic style of play.
Celebrating his status as a Russian football icon, the Lev range is all in understated black with flashes of red. Across both ranges, a graphic tells the Unforgotten story: 16 dots representing each team in the original tournament, with the Soviet Union called out in a different colour. They’re placed fourth in the graphic to reflect their final position in the tournament.
In the collection, there’s six pieces in each range: a Bomber Jacket, Game Day Jersey, two Graphic Tees, Track Pants and a Quarter Zip Lightweight Jacket. The collection is available from today at umbro.co.uk.